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20 April, 2022

‘THE GREAT.’ Makes Great Strides Toward Efficiency with Centric PLM

Apparel company adds PLM to their toolbox for detailed visibility into their process

CAMPBELL, Calif., April 21, 2022 – THE GREAT., a Californian apparel company, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Based in Los Angeles, California, THE GREAT. was formed in 2015 by Emily Current and Merritt Elliott. Known for their authentic and optimistic approach to both design and life, their journey as entrepreneurs, brand builders, stylists and designers, has led them to their most proud achievement to date—a fully realized women’s collection, aptly called, The Great. The brand is sold in over 200 of the world’s finest retailers, at, and at their flagship stores in West Hollywood and Abbot Kinney.

Kelvin So, Financial Controller at THE GREAT., describes the product development process. “Right now, most of the product development work is in Excel or Illustrator. The design and pre-production team works on a style, and then they input the information into our ERP. Based on my previous experience, we needed a PLM that was suitable for apparel and would integrate seamlessly with our ERP.”

THE GREAT. looked at several PLM vendors but ultimately selected Centric. “We like what Centric offers, especially the line sheet and picture scanning features which are really useful for us. We take a lot of photos that we need to then upload separately in different places. But with Centric we can use the app which ties the photos back to each SKU so that’s really helpful,” says So. He also mentions the benefits of suppliers entering costs through the vendor portal, and of course, the visibility into costing detail. “I can customize my dashboard and see the information I need in a few clicks.”

The expectation once PLM is implemented, is to be able to find the right information, the right numbers and have real-time data. Cooperation among team members and with vendors should be improved.  So says, “When everything is centralized and teams are working on the same system, any changes or updates are captured. We can run a report on certain data and since everything is in one place, anyone has access to it. Information can be translated, edited, communicated on a timely basis.”

Chris Groves, President and CEO of Centric Software says, “I am pleased that THE GREAT. has selected Centric PLM for their product development. THE GREAT. is a company led by experienced fashion veterans. I am confident their need for efficiency will be fulfilled by Centric PLM and look forward to seeing their continued growth trajectory.”

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Los Angeles based Emily Current + Meritt Elliott have been business partners for almost two decades. Known for their authentic and optimistic approach to both design and life, their journey as entrepreneurs, brand builders, stylists and designers have led them to their most proud achievement to date—a fully realized women’s collection, aptly called, THE GREAT. Founded in 2015, THE GREAT. includes women’s apparel, shoes, sleepwear, children’s, menswear and accessories. The products are sold in over 200 of the world’s finest retailers, at and at their flagship store at 8575 Melrose Avenue in West Hollywood.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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