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12 June, 2023

Ciudadela Expects to Double Revenue by Driving Collection Expansion with Centric PLM

An Argentinian sock, underwear and apparel company digitally transforms product development 

CAMPBELL, Calif., June 13, 2023 – Centric Software® is delighted to announce the release of a success story about its customer, Ciudadela.  

Ciudadela was founded in 1949 and is part of TN&Playtex Group, the largest textile group in Argentina. The company designs, develops, manufactures and sells socks, underwear and apparel lines. Vertically integrated from the cotton in the fields to the finished product, the family-owned company has an impressive 90% repeat customer rate.   

Product development by spreadsheets and emails were hampering the company’s potential growth. Managing costing via multiple spreadsheets in multiple locations was taking up too much time and too many resources, not to mention the lack of centralized data. Business processes were disconnected; there was lack of visibility throughout production. Further, the company had set an ambitious goal of doubling products and revenue year over year.   

Lucas Karagozian, Director of Strategy at Ciudadela describes the rapid growth. “We started to diversify, therefore our product structure became quite complex.” The company now has DTC, B2B and co-manufacturing channels. “So, because of all this complexity and the growing number of products, we went from ‘one person and everything in one spreadsheet’ to ‘many people with many spreadsheets’ coordinated through many emails and WhatsApp messages. That started to become a very big barrier to our development potential.”  

Ciudadela sought a PLM solution to digitalize their processes, ultimately choosing Centric PLM®. Says Karagozian, “Operating online and facilitating collaboration is a great benefit of Centric PLM.” Other benefits are having the data be more accessible and accurate, the ability to map and update costs resulting in an understanding of what to produce, and to have sourcing information update automatically.  

Read the full story to find out the strategy Ciudadela used to weather rocky market conditions, the path they took to get to PLM, the results once implemented and how they ensured user buy-in and adoption!  

Read the full story  

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Ciudadela ( 

Based in Buenos Aires and founded in 1949, Ciudadela, part of the largest textile group in Argentina—TN&Platex Group—designs, develops, manufactures, and sells socks and underwear lines. They are vertically integrated from the moment the raw cotton leaves the field to the delivery of the finished product. 

The family-owned company sells more than 800 items throughout Argentina and neighboring areas with an impressive 90% repurchase rate—9 out of 10 people who buy their products become returning customers. With Italian technology to increase the durability, absorption and protection of the products, quality is the brand’s main differential. 


Centric Software® ( 

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offerhighly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence™, powered by StyleSage™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe®Illustrator, a host of 3D CAD connectors and sustainability tools, such as Higg. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.  

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade. 

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. in the US and other countries. All third-party trademarks are trademarks of their respective owners.

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