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25 September, 2023

Duluth Trading Co. Boosts Product Development Efficiency with Centric PLM

An apparel company gets vendors onboard PLM driving productivity into product development

CAMPBELL, Calif., September 26, 2023 – Centric Software®  is delighted to announce the release of a success story about its customer, Duluth Trading Co.

Founded in 1989 and based in Mt. Horeb, Wisconsin, the company offers high quality, solution-based casual wear, workwear and outerwear for the outdoor enthusiast, along with innovative tools, ingenious gadgets, luggage and bags for men and women “who lead a hands-on lifestyle and who value a job well-done.” Products are available through Duluth’s website, catalogs and retail locations.

Brigid Gibson, Product Continuity Manager at Duluth Trading Company and the PLM manager for the company, talks about how they had multiple versions of files, sketches, tech packs which inevitably led to confusion and errors. “We were developing product, but it wasn’t very efficient for the growth that we were trying to build with Duluth.”

When Gibson began with the company, she found that people were working outside the system. Of the design team, Gibson says, “They had their own little charts of all the styles that they were developing for a season.” She dug down to find out the reasons for each of the spreadsheets people were using and tackled them one by one. Gibson was able to easily configure the system herself to reflect the specific needs of individual users, getting rid of spreadsheets and driving efficiency into the process.

The company has grown in volume and new categories over the years. Says Gibson, “We’re able to scale faster than the amount of people because one designer and one tech designer can develop more styles per season because of the improvements that PLM has given us.”

Find out how else Centric PLM has streamlined workflows, including the way vendors work with Duluth, faster time-to-market and what about Centric PLM garners executive support.

Read the full story.

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Duluth Trading (

Duluth Trading is a growing lifestyle brand for the modern, self-reliant American. Founded in 1989 and based in Mt. Horeb, Wisconsin, we offer high quality, solution-based casual wear, workwear, innovative tools, ingenious gadgets, outerwear for the outdoor enthusiast, luggage and bags for men and women who lead a hands-on lifestyle and who value a job well-done. We provide our customers an engaging and entertaining experience. Our marketing incorporates humor and storytelling that convey the uniqueness of our products in a distinctive, fun way, and are available through our content-rich website, catalogs, and “store like no other” retail locations. We are committed to outstanding customer service backed by our “No Bull Guarantee.”


Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market Intelligence™ is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins.  Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade and 4 excellence awards from Just Style.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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