655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

20 February, 2023

Wildfang Takes a Bite Out of Inefficiency with Centric PLM Cutting Errors and Saving Time

An apparel company drives speeds in product development by digitally connecting their end-to-end process 

CAMPBELL, Calif., February 21, 2023 – Centric Software® is delighted to announce the release of a success story about its customer, Wildfang.   

Founded in 2012, Wildfang is headquartered in Portland, Oregon. Their mission is to answer the question: why is the fashion industry still clinging to outdated gender norms that serve no one? The company evolved from a third-party retailer to private label to ultimately producing the garments they envisioned. Corporate values are strong: they aim for inclusivity and achieved climate neutrality in August 2022. Wildfang was looking to drive efficiency into product development as well.   

As the company grew and the number of SKUs expanded, human error while using spreadsheets began to increase. With no central management of data, work was being duplicated and when something was modified, changes had to be made in multiple places. Kelly Hickman (she/her), Production Manager at Wildfang says, “It was a really high-risk and super inefficient process, especially as we’re growing so rapidly.” She knew the company needed a PLM solution. After building a scorecard and evaluating the different candidates, Wildfang chose Centric PLM®  

In addition to the usual improvements that PLM is known for, Wildfang had the insight to target some areas that companies don’t initially set their sights on. “Our planning and finance roll ups are very automated now…” Hickman says.  

Read the full story to find out what other benefits Wildfang is already enjoying. Learn what improvements—backed up by statistics—Taralyn Thuot (she/her), Chief Product and Creative Officer at Wildfang has to share! 

Read the full story  

Request a Demo 


Wildfang (  

WILDFANG began in a studio apartment in Portland, OR. With equal parts nerve and naivety, we cashed in our 401ks and quit our corporate day jobs to build this thing. We had grown tired of asking: are real pockets revolutionary? Is it too much to ask for a button up without boob gap? Why is the fashion industry still clinging to outdated gender norms that serve no one? In answering these questions, WILDFANG was born. 

We’re on a mission to rethink gender norms and how they show up in fashion. We embrace our masculine, our feminine, and our-everything-in-between. Since we started, we’ve given back over $650k to good causes and learned how to make some damn fine blazers. With real pockets. You can visit us online or swing by our stores in PDX and LA. We’d love you to say hi. 


Centric Software® (  

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence, powered by StyleSage, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.   

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.  

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. In the US and other countries. All third-party trademarks are trademarks of their respective owners. 

Share this page