655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

22 June, 2022

New Flame Selects Centric PLM to Streamline Product Development

Achieving speed, flexibility and innovation for ambitious OEM and ODM business

CAMPBELL, Calif., June 23, 2022 – New Flame, an apparel design and manufacturing business that provides an end-to-end service to its customers, has selected Centric Software®’s Product Lifecycle Management (PLM) solution, the first Bangladesh-based company to do so. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

New Flame is based in Bangladesh with additional premises in China and Italy. The business provides services including design, development and production for brands and retailers who want a faster design approach to manufacturing. New Flame is experienced in producing sportswear, intimates, outerwear and swimwear and is able to create quality and competitively priced products in short lead times thanks to its ‘fast track’ manufacturing systems.

Francesco Zancanaro, Investor & Advisor at New Flame explains why the OEM/ODM company decided to undertake a PLM project, “Over the last few years, we struggled to create a single hub that kept all of our information consistent and reliable. Development and product information were managed at the individual level, making it very hard to quickly innovate new products and create further value from existing products.” He continues, “Lockdowns, supply-chain disruptions and raw material availability are now part of our everyday planning, so we needed a better way to manage our critical path.”

After evaluating several PLM solutions, New Flame selected Centric PLM for reasons including its intuitive interface and ability to manage the specific needs of the business. “From the first demo to the last, we immediately saw Centric in our business. The ‘out-of-the-box’ concept, along with its best practice solutions immediately felt right and we saw a system that we could easily integrate into our company culture. We trusted that Centric’s extensive fashion and apparel experience could empower New Flame to change from a traditional trading operation to leading product development and manufacturing company,” explains Zancanaro.

Centric PLM will improve New Flame’s internal processes, creating a standardized system of information storage, sharing and visualization. With full visibility into its supply chain and the ability to manage product data from initial design until shipping,  the company will be able to build new and exciting opportunities for its customers.

Himangshu Sikder, Senior Merchandiser at New Flame comments, “Centric PLM will save us time by organizing our information and making it instantly accessible. With real-time tracking we can monitor progress and targets, so we are better prepared to meet tight deadlines. Most of all, our customers will understand that New Flame has a stable foundation and can achieve its ambitious growth plans.”

President and CEO of Centric Software, Chris Groves, concludes, “We are delighted to partner with our first customer in Bangladesh, New Flame. We are thrilled that Centric PLM will empower New Flame to increase productivity and collaboration across its design, development and production services, helping the business to grow and innovate effectively.”

Learn more about Centric PLM

Request a Demo


New Flame (

Born from a desire to design and a passion for manufacturing, New Flame, located in China, Bangladesh and Italy, provides an end-to-end service to its customers.

Brands and retailers want a faster design inspired approach to manufacturing, New Flame organized itself to design and develop “Fast Track” manufacturing systems to harness efficiencies and bring quality and competitively priced products in short lead-times.

We manufacture sportswear, intimates, outerwear and swimwear taking OEM and ODM philosophy to a higher level of satisfaction.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Share this page