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29 March, 2023

Holly Yashi Rings in Digital Transformation with Centric PLM

A handcrafted jewelry company adds order and efficiency to their studio operations

CAMPBELL, Calif., March 30,  2023Centric Software®, the Product Lifecycle Management (PLM) market leader, is pleased to announce that Holly Yashi, a handcrafted jewelry company, has selected Centric PLM® for their business. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Holly Yashi was founded in 1981 by then recent college graduates Holly Hosterman and Paul “Yashi” Lubitz, who combined their talents to hand design unique, quality jewelry. That tradition continues to this day in Holly Yashi’s 15,000 square foot Redwood Coast design studio in Arcata, California, and all aspects of the business are maintained within the U.S. While the company has expanded to 50 people, they continue to focus their jewelry designs on niobium, the lightweight metal with exceptionally colorful properties that is the brand’s signature. Sales are wholesale to about 400 accounts, DTC via e-comm and a physical storefront. 

As a small operation that began in a garage and grew over the years, technology came along in pieces over time. Mindy Adams, Project Manager at Holly Yashi says, “The different departments—accounting, marketing design, sales—we’re all making our own charts and spreadsheets. Sometimes a product name gets changed on the marketing side but it doesn’t get changed in design. So everybody has different information.” Having spent time in the apparel business in design and product development, Adams knew that bringing PLM in was the way to “have one source of truth where anybody can go in and easily access all the information and not have to update several different charts.”

Holly Yashi has about 800 SKUs in jewelry alone, launching 20 – 40 pieces each season. They needed a place to house the institutional knowledge that is essential for a company to run when people move on. Adams says, “Managing history is another advantage of PLM. Some of our top sellers were actually developed in the early 2000s, some even in the 90s. But to find where that piece originated, we don’t have that big source of record-keeping that PLM can offer. It could be in a binder or a physical notebook somewhere.”

Holly Yashi approached several PLM providers but put Centric Software at the top of the list due to the resounding recommendations from other companies.  Adams remarks, “we talked to Centric first because they are like the Lamborghini of PLM systems! We were wowed by what Centric could offer. And when we did look at some others, we were kind of concerned about going with a vendor that just dabbles in a lot of different things.”

Holly Yashi has high expectations for Centric PLM once it is implemented. Adams runs down the list, “Improved efficiency, time management, control over what we’re producing. To know pricing, what components, what metals we’re using.” 

The Holly Yashi team is looking forward to the fact that information can be pushed from PLM to their website. Adams explains, “We often use Dropbox for photos, but we have so many photos that we have to remember, what photo or what item was dropped? And maybe, where else does that photo live? So, we really like that Centric PLM can house all that information.” She calls out the departments that will be active in PLM, “Marketing will be using it, of course design, because they’re the early development process. Production, our sourcing department, and we’ll probably have our data team pulling information as far as looking at what sells.”

Adams says, “We’re all excited here about Centric. Our company is also big on agile, and we know that Centric really promotes the agile workflow. Centric is very systematic with how they’re helping us through the implementation process, it’s very clear, it’s very easy to follow.”

President and CEO of Centric Software, Chris Groves says, “We are so pleased that Holly Yashi, with over 40 years of history, has chosen to trust their business to Centric PLM. Their operations are a little different than the mass production environment of the apparel world, but I am happy to note that Centric PLM is perfectly adapted to serve their needs to a T as well.”

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Holly Yashi (

Since 1981, we at Holly Yashi have been making quality, handcrafted jewelry in our Redwood Coast design studio in Arcata, California. For over 40 years, our signature style of colorful and lightweight niobium metal is still what makes Holly Yashi jewelry unique and irresistible. Featuring an array of inspiring materials, including Austrian crystal pearls, Bohemian and dichroic glass, and hypo-allergenic metals, all our jewelry is crafted by hand in small, high quality batches, one piece at a time.

Centric Software
® ( 

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offerhighly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence™, powered by StyleSage™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe®Illustrator, a host of 3D CAD connectors and sustainability tools, such as Higg. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.   

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. in the US and other countries. All third-party trademarks are trademarks of their respective owners. 

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