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6 March, 2023

Lindex Selects Centric Market Intelligence to Optimize Assortment and Pricing Capabilities

A global fashion company makes informed, data-based decisions on pricing and assortment 

CAMPBELL, Calif., March 7, 2023 – Centric Software® is delighted to announce the release of a success story about its customer, Lindex.   

Lindex, the international fashion company that was founded in 1954, with head office in Gothenburg, Sweden has chosen Centric Market Intelligence, an AI-driven analytics and product matching solution, to make informed data-based decisions. Lindex sells womenswear, lingerie, kidswear and cosmetics out of 440 stores in 18 markets and an online e-comm site. 

As an almost 70-year-old company, Lindex wanted to keep pace with technology and add to their digital foundation to continue their successful, long-standing business of global sales in the apparel world. They were looking to be able to back up assortment and pricing decisions with concrete data. The search for an appropriate system landed on Centric Market Intelligence. What helped sway the choice toward Centric Software was the maturity of the product. Says Pia Ekholm, Design and Buying Manager for Womenswear at Lindex, “Centric Market Intelligence is tested, it’s validated and has big name clients.” 

The company wanted merchandisers to have insight into what competitors are doing in real-time with respect to discounting. The flexibility and responsiveness of Centric Market Intelligence allows tests to be run with results quickly and easily accessible. Ekholm says, “If you don’t have the data, it’s a little bit of a guessing game.”   

Running these tests have shown financial and bottom-line advantages to assortment and pricing optimization. Find out how finance, planning and design at Lindex are using the tool in unique ways to lay the foundation to scale up success. 

Read the full story to get the details!  

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Lindex (  

Lindex was founded in 1954 in Alingsås as a lingerie company. Today we are one of Europe’s leading fashion companies with head offices in Gothenburg, Sweden and about 4000 employees. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics.  

Lindex is growing, both in own channels and together with global fashion platforms. Our higher purpose is to inspire and empower women everywhere, and our sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights.   

Lindex has 440 stores in 18 markets of which nine are franchise markets. We offer online shopping in 34 markets and worldwide online sales through third parties like ASOS, Zalando, Next, Nelly and Boozt. Lindex is a fully owned subsidiary of STOCKMANN plc.  


Centric Software® (   

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards offerhighly visual, touch-screen experiences for collaboration and decision-making. Centric Planning is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence, powered by StyleSage, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe®Illustrator, a host of 3D CAD connectors and sustainability tools, such as Higg. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. 

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.  

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. in the US and other countries. All third-party trademarks are trademarks of their respective owners. 

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