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18 September, 2023

BYLT Basics Speeds Up Product Go-To-Market and Centralizes Product Data in One Location: Centric PLM

A fast-growing apparel company improves overall product development efficiency

CAMPBELL, Calif., September 19, 2023Centric Software®, the Product Lifecycle Management (PLM) market leader, is pleased to announce that BYLT Basics, the premium basics apparel company, has selected Centric PLM™ to speed time to market. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

BYLT Basics was founded in 2016 and is headquartered in Irvine, California.  It began with a drop cut shirt and now offers affordable, head-to-toe premium basics including outerwear, mid-layers and footwear with tailored fits, elevated designs and enhanced materials. Initially a men’s brand, they are expanding into womenswear as well.

The company needed to improve product development efficiency to keep pace with their growing collections. There were challenges with their process as the business was expanding at an accelerated rate. Karoline Harvey, Technical Design Manager at BYLT Basics gives an example. “Style numbers can get lost when you’re manually assigning them, and then as they go through the system, a letter or number would get changed. Sometimes, the vendors didn’t even use the style number. We are centralizing a permanent number for each style. And follow that through the whole lifecycle of the product.”

“We’d like to keep all of our specs together in one spot. You can update something in an Excel file, but then it never gets updated in the actual tech pack, or it doesn’t get updated from the factory. Centric PLM is an easy way for us to be honest with ourselves and make sure that the spec is true to what our product is.”

The company releases product continuously. Harvey says, “Right now we are mainly direct-to-consumer so people buy off of our website. We develop in two seasons, but since we’re DTC, we drop product all throughout the year. We have a lot of flexibility with that, depending on when we feel the products need to drop.”

Centric PLM came highly recommended by an international factory. Harvey says, “We really only explored Centric, to be honest. After we had the demo, all of us really loved it and seeing the many industry partners Centric works with in the apparel space, we were pretty much sold. We saw all the capabilities. What really resonates with us is the single source of truth. Having that information housed in one area was of main importance to us.”

Implementation was on time and on budget. Harvey says, “The training and onboarding process was amazing. I think the major benefit of the training was being really involved; I was active in our calls, did the homework, really tested out what Centric taught us and made sure we modified anything we needed to work for our business. My biggest takeaway is the time we put in on the front end, made the transition into actual implementation so much smoother. We had all of our views built out, and everything dialed in before we started putting in tech packs. It’s been a really smooth process to get all the data in because we were all trained and had the system prepped.”

Harvey lists some expected benefits. “When I started at BYLT, I created an Excel illustrator structure for tech packs, and now that we’re in Centric, that’s even more advanced. QC will be able to reference fully built out tech packs for inspections, and keep the factories honest with respect to construction and all the details that we call out. It’s been a progression for us to have something to actually judge our product against and make sure it is right when we get it in the warehouse. Also, it’ll really help speed up making new products because all that data will already be in there—grades for specs, existing fabrics—all that will be easy to import for new styles. Product creation will be a lot quicker.”

President and CEO of Centric Software, Chris Groves says, “It is a pleasure to play a part in this fast-growing startup. We are glad that BYLT Basics has chosen Centric PLM as their digital transformation foundation and are looking forward to working with them in the years to come.”

Learn more about Centric PLM.





BYLT Basics is on a mission to improve the quality and style of Premium Basics. The clothing company’s goal is to change the way consumers view daily clothing essentials by offering Premium Basics that are both higher quality and priced affordably. Established in 2016, BYLT is a fast-growth startup based in the Southern California area.

We are BYLT for the go-getter, the pioneer, the ambitious. We’re here to instill confidence in your versatile lifestyle so you’re ready for every opportunity.

Providing transitional apparel, footwear and accessories that are BYLT better, we’re here to support life’s accomplishments. Our tailored fits, elevated designs and enhanced materials are all key components to an upgraded life in premium style. Whether at the office, out with friends or hitting that next training session, you’re BYLT for any occasion.


Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market Intelligence™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade and 4 excellence awards from Just Style.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners. 

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