
Pricing Optimisation
Secure Profits in All Markets and Seasons with Real-Time Price Optimisation
Leverage AI-powered insight to set prices according to demand across different global markets.
Optimise assortments to boost sell through and reduce inventory throughout high- and low-demand selling periods.
Safeguard margins, keep working capital available for reinvestment and gain full visibility into the impact of assortment-, product- and SKU-level changes.

Companies Achieve Real Results with Price Optimisation
Designed for the world's top fashion, apparel and home brands and retailers including omnichannel, wholesaler and e-commerce.
6–18%
growth in sales
4-15%
improved gross margin
5-30%
reduced working capital
We have reduced our price reductions by about 2.5%. That translates into a 1% margin increase, which, on a 300 million-euro turnover, is a 3 million-euro increase to our bottom queue. That’s quite a lot; more than we were expecting at the beginning of the project.
— Josef-Bernd Oswald, Product and Merchandise Manager
For us, the carbon score is first and the margin is second. So, before we even look at the margin, we will look at whether or not we're achieving the carbon score that we set out for ourselves.
— Joe Vernachio, Chief Operating Officer
Grow sales and increase profit margin
Strategically manage demand through intelligent price changes to reduce surplus inventory, decrease working capital and sell more items for increased profitability.
ACHIEVE FINANCIAL TARGETS
Adjust pricing to increase sales of specific products or categories, shift slow-moving items and run more profitable discounting campaigns.
PREDICT FINANCIAL IMPACT
Quickly understand the financial impact of price changes at category, product or SKU level and drill down by geography and product hierarchy.
Respond to market demand in-season
Gain flexibility and agility and easily price products at granular level during the selling season, whether that is by country, sales channel or store.
QUICKLY ANALYSE DATA
Effectively identify correlations between influencing factors and prices to make informed data-driven decisions.
AUTOMATE DECISIONS
Automate and optimise pricing decisions for every single product in all locations and channels.
Develop and execute consumer-centric pricing strategies
Adapt quickly to changing market conditions, consumer behaviour and business needs to predict pricing throughout the year.
KEEP CUSTOMERS HAPPY
Move to forward-facing forecast predictions to ensure customers have the products they want in the places they expect to find them.
PROTECT MARGINS
Pinpoint the best discount prices for underperforming items, and when to roll out discounts to entice customers into buying.
Discover fast time to value for fashion, apparel and footwear brands and retailers
With Centric Pricing & Inventory, we have been able to increase the gross profit margin by 2% – 4% with a significantly lower markdown rate. Most importantly, our inventory has not increased as a result.

We were really impressed by the performance and the speed of the tool. Immediately when you enter a number, you see how things impact the rest of the KPIs and the metrics.

We have reduced our price reductions by about 2.5%. That translates into a 1% margin increase, which, on a 300 million-euro turnover, is a 3 million-euro increase to our bottom queue. That’s quite a lot; more than we were expecting at the beginning of the project.
Make impactful real-time price changes along the entire pricing lifecycle
Drive results and control the season by pricing strategically based on consumer demand and merchandise supply, from kicking off the selling season to product end of life.
Stimulate alternative pricing strategies
Understand relevant optimisation strategies and rules
Optimal for seasonal products with a defined lifecycle start and end date
Benefit from higher sales and sell-through, and therefore higher gross margin

Navigate the future with cutting-edge AI technology
Benefit from highly configurable dashboards with ‘white box’ AI which allows users to see, compare and override any predicted outcomes. Accept recommendations based on a confidence threshold to automate decisions so teams can focus on the exceptions. Manage more complexity with less effort while achieving strong financial results.

Automation
Automate or semi-automate across the entire pricing process to eliminate repetitive, manual tasks. Optimise pricing for 1000s of SKUs not just a handful of best sellers.

Transparency
Foster trust in the system through transparency, understand exactly how prices are calculated and view predicted impact of price changes.

Flexibility & ease of use
Benefit from human-led AI for smarter and quicker pricing decisions but intervene at any time to flexibly adjust the degree of automation.
A flexible and scalable digital foundation for growth
Explore Centric’s AI market-driven solutions
Optimise each step of bringing a product to market, whether at the pre-season, in-season or end-of-season cycle. Streamline processes, reduce costs, maximise profitability and drive sustainability.
Centric PLM
Reduce costs and time to market. Improve collaboration to get products to market fast while improving sustainability with market-leading product lifecycle management.
Centric Planning
Build and execute your Merchandise Financial Plan and develop assortments to boost margins, improve forecasting and optimise results with powerful, AI-driven retail planning.
Centric Pricing & Inventory
Automate pricing decisions for all products across categories and channels and optimise allocation and replenishment to increase margins, revenue and sell-through.
Centric Market Intelligence
Gain insights into competitor assortment and pricing strategies, understand consumer trends and buying behaviour and spot market opportunities.
Centric Visual Boards
Boost marketing, merchandising and design collaboration and optimise assortments with highly-visual and data-connected digital boards.
Centric PXM
Deliver the best product experience with AI-powered PXM including PIM, DAM, content syndication and digital shelf analytics (DSA). Increase sales channels, boost sell through and drive margins.
Make better a reality.
Give us 60 minutes and you’ll see why Centric Pricing & Inventory delivers real impact through predictive, fast decision making.


