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17 July, 2018

Urban Revivo Speeds Time to Market and Reduces Costs with Centric PLM

Campbell, Calif., July 17, 2018– Centric Software is delighted to announce the release of a success story about its customer, Urban Revivo.

UR (Urban Revivo), founded in 2006, has experienced phenomenal growth and is now the number one fast fashion company in China. With a core concept of ‘fast luxury’, UR sells accessibly-priced contemporary clothing and accessories for men, women and children. It aims to bring affordable yet luxurious clothes to consumers worldwide.

UR has over 200 stores across China and overseas. The company has also established a base in Singapore and is set to open its first store outside of Asia in London in 2018, planning to have over 400 stores globally by 2020.

With rapid growth and ambitious plans for global expansion, UR decided to select a PLM solution to support their product development and merchandising infrastructure.Li Ri Mei, Senior Buying Director at UR, explains that UR’s impressive expansion in just over ten years created significant business challenges.

“We didn’t have the right tools to manage information and communications between our design and planning teams,” she says. “We needed to find a better way for our teams to collaborate while ensuring data accuracy and transparency to get everyone on the same page.”

“Centric PLM has helped to speed time to market, cut costs and errors, and improve innovation. Take sampling, for example; our designers and merchandising team used to take about ten days for one collection. Now, with Centric’s help, it takes three to four days.”

“UR has ambitious plans for the next few years, aiming to achieve 10 billion RMB in annual sales revenues by 2021. In this new retail era, we will follow our three strategies: make product the priority, revolutionize management and leverage technology. Product innovation is the key to success and Centric PLM will help UR improve product management for our women’s, men’s, kid’s and accessories divisions as well as our new fashion sports brand. We’re expanding business overseas and Centric links our London buyer center with our Chinese headquarters.”

Read full story to learn more.


Urban Revivo (

Founded in 2006, UR adheres to fast luxury as its core concept of operation. The brand rapidly expanded over the past ten years and opened over 200 stores throughout China and overseas. The company has also established a base in Singapore and is expanding to overseas markets. UR plans to have over 400 stores globally by 2020.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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