655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

3 June, 2020

Urban Revivo Maximizes Retail Value with the Digital Buying Board from Centric Software®

CAMPBELL, Calif., June 4, 2020 – Urban Revivo (UR), the Chinese fast luxury fashion brand, has chosen to implement Centric Software’s Digital Buying Board. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Established in 2006, UR pioneered the world’s first fast luxury fashion business model. Currently, UR has 6,300 employees, a creative design center in London and 290 stores worldwide. UR has expanded its overseas business into Singapore, Thailand, the UK and the Middle East.

UR successfully implemented Centric’s flagship Product Lifecycle Management (PLM) solution, Centric PLMTM, in 2017. UR has now selected Centric’s Digital Buying Board from the Centric Visual Innovation Platform (Centric VIP) family of visual innovation boards in order to drive team collaboration and decision-making, in-person or remotely, and promote value maximization through product portfolio strategies.

The Centric Digital Buying Board is an easy to use, highly visual and collaborative board planners, designers, developers, buyers, sales teams, retailers and other parties to hold collaborative buying sessions online. The Digital Buying Board optimizes the procurement process, facilitates better decision-making early in the assortment development phase by sales channel, store and cluster to reduce time to market, capture buyer commitments in real time and adjust the product offer to maximize sales.

“Centric’s Digital Buying Board can make our product mix richer and more strategic, improve the accuracy of our merchandising and assortment structure and help the buying team to make better decisions,” says the Head of Operations, Design Center at UR. “The Digital Buying Board provides reports and analytical views that offer comprehensive information to drive our buying work. It mobilizes the creativity of our management teams and leads to more precise business decision-making.”“We are delighted that UR is strengthening their partnership with Centric, and they will be the first customer in China to implement a Centric’s Digital Buying Board,” says Chris Groves, President and CEO of Centric Software. “The Digital Buying Board will transform how UR’s teams work, enabling UR to grow sales and realize their international expansion strategy.”


Learn more about Centric VIP Digital Boards


Request a Demo


Urban Revivo (UR) (

Urban Revivo (UR) uses fast fashion business models to lead operations. Since its establishment in 2006, the business has made rapid progress, becoming the creator of the world’s first fast luxury fashion business model. With “fashion UR, technology UR” as the strategic core, UR adheres to fashion at its rootbut is technology-based. UR continues to increase investment in product design and technology, create the latest fashion trend products for customers, and use technology to enable management to reduce costs, make more efficient and more accurate decisions, realize the transformation from traditional enterprises to innovative intelligent business enterprises, and realize the dream of making the world more fashionable.

UR’s mission is to improve the quality of people’s fashion life, and its goal is to become the world’s largest fashion group and China’s first transformed fashion brand. Currently, it has 6,300 employees worldwide, a creative design center in London, and 290 physical stores worldwide. Starting to expand its overseas business in 2016, it has now developed to Singapore, Thailand, London and Middle East markets.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Share this page