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9 September, 2019

MAXRIENY Embraces High-Tech Fashion with Centric Fashion PLM

CAMPBELL, Calif., September 10, 2019 – MAXRIENY, the Chinese ladies fashion brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

MAXRIENY is a Shenzhen CloudCreator Fashion Design Co., Ltd. (CC Universe) brand, co-founded by husband-and-wife team Kevin and Sara Wong. The brand had specific target segments in mind right from the start – fans of medieval castle themes and fantasy elements. In just 5 years, the brand recorded sales of approximately $1 billion USD in the already saturated domestic market for ladies apparel.

MAXRIENY’s early success was driven by CC Universe’s emphasis on enterprise digitalization, but a comprehensive digital platform was necessary to guarantee future growth.

“After launching a Business Intelligence (BI) reporting system last year for product development, we found that the basic data within the database was still not perfect, and many reports still needed to be created manually, so there was a gap between our original expectations of the BI system and what this system could actually do,” explains Kevin Wong, Founder & CEO at CC Universe. “We realized that our high-tech fashion enterprise had to be built on a strong foundation of digitalization.”

“An intelligent and fully digitalized fashion company would not take shape without complete product data that includes information from R&D and design stages, as well as production and sales. Achieving our goal of digital transformation for our company  required a professional technology service provider and a consultant team.”

Realizing that they needed to invest in a fashion and apparel PLM solution, CC Universe approached Centric Software.

“Like CC Universe, Centric highly values innovation and this common ground gave us great confidence in our partnership,” says Kevin Wong. “The Centric fashion PLM project helps CC Universe build core systems by establishing standardized business processes, complete data management systems, and effective collaboration among supply chains to greatly improve the efficiency of our team.”

Sara Wong, Founder and Chief Designer of MAXRIENY, adds, “We are both participating fully in the fashion PLM project to ensure that it is implemented smoothly, and believe that our team and the Centric team will work well together.”

“We are delighted to announce that CC Universe chose Centric PLM for their MAXRIENY brand,” says Chris Groves, President and CEO of Centric Software. “MAXRIENY is an original brand that is experiencing impressive growth in a crowded market, and we look forward to partnering with them to set a digital foundation for continued success now and into the future.”


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MAXRIENY is a CC Universe brand, and was co-founded by Kevin Wong and his wife, Sara Wong. The couple transformed their family-owned apparel manufacturing operations into Shenzhen CloudCreator Fashion Design Co., Ltd. Kevin handles strategic investments and organizational innovation, while Sara takes full charge of designs for MAXRIENY, their main brand, and product management. The brand had specific target segments in mind right from the start—fans of medieval castle themes and fantasy elements. In just 5 years, they recorded sales of 0.7 billion RMB in the already saturated domestic market for ladies apparel.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a fully visual, transformative experience via large touch-screens and mobile devices, revolutionizing group decision making and creative collaboration while dramatically condensing time to market and product innovation. Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions. Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.


Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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