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19 June, 2018

Marine Layer Saves Time and Improves Data Management with Centric SMB

Campbell, Calif., June 19 2018– Centric Software is delighted to announce the release of a success story about its customer, Marine Layer.

Marine Layer was founded in 2009 by two friends, Mike Natenshon and Adam Lynch. The San Francisco-based company began by making just one product: a super-soft shirt, made from a recycled beechwood fiber and cotton mix.

Marine Layer now produces a large range of clothing and accessories for men, women and children, from button-down shirts to bathing suits. MicroModal, the beechwood fiber mix used in over 25 custom fabrics developed by Marine Layer, is eco-friendly and sustainable.

To support Marine Layer’s expansion, the company decided to invest in a PLM solution to manage data and support operations from product design and development to retail.

“We did a bunch of demos, but we felt that Centric was the best fit,” says Megan Eddings, Director of Design & Product Development at Marine Layer. “The possibility of viewing data from different angles was our favorite thing from the beginning, and still is today. You can give each team customized views, depending on their specific needs, and not waste time searching through heaps of other data.”

“Having Centric in place saves everyone about 10-15 percent of their time on a day to day basis, mainly because people don’t have to spend time searching for the right answers, asking questions and re-confirming whether information is up to date,” explains Eddings. “Centric SMB has changed the way we operate. It’s like having a whole other person on each team, every single day. It’s hard to imagine life without Centric now.”

Read full story to learn more.


Marine Layer (

Marine Layer locally designs and manufactures its own line of casual apparel. We sell through our website and our retail stores throughout the US of A.  We are a fast‐growing company whose success has been built on a small, passionate team that works hard and has a lot of fun.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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