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6 February, 2019

Coalision Transforms Digital Infrastructure with Centric PLM

CAMPBELL, Calif., February 7, 2019 – Coalision, the Canadian company behind activewear brand Lolë and outdoor clothing brand Paradox, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

As David Turcotte, Retail System Administrator at Coalision explains, competition was the driving force behind the company’s decision to look for a PLM solution.

“Our main challenge involves Lolë, our major brand,” he says. “We needed to upgrade our design processes to be even more effective. Two years ago, we began a complete examination of our IT infrastructure. It became clear that to gain a share in the digital world, we needed PLM. We had been working with a process in our ERP system but the way we were creating wasn’t seamless or collaborative enough. We wanted a PLM solution that could help us work better internally, reduce time to market and analyze our sourcing and materials more effectively.”

Coalision considered several PLM solutions from major vendors but ultimately made their choice based on Centric’s fashion expertise and flexibility.

“We found it really interesting that Centric PLM is a web-based application” . “Our team liked the software’s flexible approach and user-friendly interface. Centric PLM is specifically created for apparel and footwear, whereas other solutions originated in industries such as automotive or manufacturing. The Centric team has deep apparel and footwear knowledge and they were extremely understanding of our business needs throughout the decision-making process.”

“Centric is going to transform the way we think about products,” says David Turcotte. “As Retail System Administrator at Coalision it is my mission to make sure that the company uses the latest technology to meet business needs and to always try to give our employees the best possible technology and tools. Centric PLM will re-centralize our product data and completely overhaul the way our design and product teams work. We expect to see better collaboration and faster time to market”.

“Everything will be more visual,” he concludes. “We’ll be able to get a holistic view of the products in development each season. Because we’ll have a centralized single version of truth, we will reduce errors. We have a really good relationship with the Centric team and we’re looking forward to getting started.”

“We would like to welcome Coalision as our latest partner in Canada,” says Chris Groves, President and CEO of Centric Software. “Like Centric, Coalision is a company focused on innovation, performance and progressive product development. We are delighted to support the evolution of their digital infrastructure with Centric PLM.”

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Coalision (

Coalision, with 300 employees across offices in Canada, the USA and France, is headquartered in Montreal, Canada. The company produces and distributes the Lolë brand, innovative and functional activewear inspired by wellness and Paradox, which offers high-performance base layers and outdoor clothing, in Canada, in the United States, and in Europe and Asia.

Lolë is long known for taking a stand on smart consumption, designing versatile and long-lasting every day clothes; made to make people feel good, day and night, to work or to practice. At Lolë, well-being is a way of life. Inspired by this philosophy, the brand organizes wellness initiatives all over the world, such as Lolë White Tour yoga events. Since 2011, more than 70,000 people have come together during impressive yoga sessions in mythical places. From Paris to New York, from Barcelona to Montreal to Toronto, the Lolë White Tour unites communities around the world.

Lolë is sold in 15 countries through specialty stores, department stores and outdoor retailers, and the brand operates over 40 retail stores in Canada, the United States and Europe. Paradox can be found online and in selected Costco stores in 10 countries.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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