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21 February, 2022

BN3TH Boosts Efficiency And Sustainability With Centric PLM

A men’s underwear and apparel company invests in technology to manage growth


CAMPBELL, Calif., February 22, 2022  – Centric Software® is delighted to announce the release of a success story about its customer, BN3TH, and two videos about how BN3TH selected PLM and their thoughts on sustainability.

BN3TH, the men’s underwear and apparel company is based in Vancouver, British Columbia, Canada. Formerly known as MyPakage after the patented technology that provides the ultimate comfort in underwear, BN3TH has a focus on sustainability, choosing environmentally-friendly materials and fabrics to make their products.

Realizing the need to upgrade to technology that could handle their rapid growth and speed up product development timelines, BN3TH made the decision to go with a product lifecycle management (PLM) solution. Nora Shaughnessy, Director of Product at BN3TH discusses the situation before PLM. “We were making changes to the BOM in Excel for 30 to 50 different styles. Then, in a separate place, we made changes to the measurements. Keeping all of those pieces of information the same is a challenge as we grow. We probably had roughly a hundred spreadsheets going at any one time.”

Today, their tech packs are accurate, hundreds of spreadsheets have been eliminated, their sustainability practices are easier to manage, timelines are streamlined and one single source of the truth exists for all product data.

Find out the path they took to get to this point and watch the two videos about PLM selection and sustainability.


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RADICALLY BETTER UNDERWEAR. We started BN3TH in Vancouver, British Columbia, Canada to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.

Increased Comfort = Increased Performance

We were the first to create underwear with a three-dimensional pouch, and our patented MyPakage Pouch Technology™ remains the key to our uniquely supportive fit. We engineer underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office.

Over time, we evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate and style. We work hard to minimize the environmental impact of our business and contribute to causes that help preserve our planet.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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