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All Webinar Replays

The Art of Strategic Discounting

Discounting doesn’t need to keep eating into margins. 

Today’s challenging retail landscape leaves little room for pricing errors. Economic disruption, the supply chain crunch and more brands offering exponentially more products at increasingly lower prices make for a volatile environment. 

This translates to lower margins of error and higher profitability pressure on every SKU. Discounting can sabotage the best planning and pricing efforts, diminishing a brand’s standing and getting customers in the habit to expect reduced prices. 

Missteps in planning and promotion are some of the biggest culprits when it comes to excessive discounting. 

Tired of constant discounts eroding profits and diminishing brand image? Step out of the cycle of over-promotion that trains customers to view a brand as a discount label. 

Our replay of the popular webinar, “The Art of Strategic Discounting” shows a different scenario that breaks free of planning mistakes to create a smarter pricing strategy.

Learn the key elements of reigning in discounting:

  • Identify trends on the upswing: How to spot the hot products before your competitors do.
  • Know your customers: Take the steps to efficiently gauge market interest and tailor assortments accordingly.
  • Stay ahead of the curve: Gain insights into competitor pricing strategies in a timely manner.
  • Price for profit: Use data-driven pricing to influence demand and maximize margins.
  • Optimize inventory: Forecast demand accurately and avoid stockouts and overstock situations.
  • Discount strategically: Compare to the competition and learn when, how much, and which products to discount for optimal results.

It’s time to make the switch from relying on gut-feeling decision-making, manual tracking that’s instantly outdated, and forecasting that focuses on looking backward instead of forward.  Get ready for a solution that harnesses AI and automation for a data-driven approach that’s predictable and adaptable to whatever the market has in store.