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3 January, 2022

Gémo Gears Up for Business Transformation with Centric PLM

Famous French brand joins forces with Centric to transform business model, conquer new markets, develop omnichannel capabilities and strengthen B2B partnerships


CAMPBELL, Calif., January 4, 2022  – Gémo, the French clothing, footwear and accessories brand for the whole family, has selected Centric Software®’s Product Lifecycle Management (PLM) solution to support their business transformation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 1991, the Gémo brand is part of the Eram Group, created by the Biotteau family and still anchored in their original home of Maine-et-Loire.  Xavier Biotteau, President of the Eram Group and creator of Gémo, is the third generation of the family to operate the business. As Gémo embarks on its thirtieth year, the business has launched a group strategy of “Prêt-à-Vivre” (Ready to live) affirming their ethos of simplifying everyday life for families  by offering a wide range of quality shoes, clothing and accessories under the same roof at affordable prices. With a turnover of approximately 840 million euros, Gémo has a network of 440 stores and a team of 4,000 employees. Their suppliers are mainly located in South-East Asia, India and China, with a smaller number located in France and near the Mediterranean Basin. In 2021, Gémo ranked 7th on the Human Equipment Market for textiles, footwear and accessories.

Gémo intends to maintain their position as a leader in this sector, with a goal of opening 100 stores internationally by 2025 and continue their growth in Sub-Saharan Africa.

To achieve their international ambitions, expand omnichannel distribution and further develop B2B collaboration, Gémo launched an ambitious digital transformation strategy focused on upgrading their technology solutions in 2019.

The adoption of  Centric PLM is at the heart of this strategy, which also includes the deployment of an integrated ERP (enterprise resource management) system. Gémo expects Centric PLM to simplify and accelerate product design, increase the control and monitoring of quality and factory audits, and equip suppliers and field offices. Centric PLM will also allow the replacement of an in-house legacy PDM system.

“In 2019, we committed to a transformation plan for Gémo’s core systems including sales management, collection construction, product development, inventory management and more,” explains Joanne Moisan, Business Project Manager with Gémo. “We invested in replacing aging systems, which have reached the end of their lifecycle. Unlike other solutions, Centric PLM covers an extremely broad spectrum of functionality, from product development to quality management and supplier communication. By sharing the same platform, the objective is to speak the same language with our partners and our purchasing offices.”

“We are pleased to announce that Gémo has selected Centric as a partner,” says Chris Groves, President and CEO of Centric Software. “Gémo is an essential brand in the clothing and footwear sector and we are honored to support their business transformation with Centric PLM.”


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Gémo (

With a network of more than 440 stores located mainly in the suburbs throughout France and abroad, and operating 24 hours a day on, Gémo achieved a turnover of 840 million euros in 2019. Gémo has 4,000 employees participating in the development of a unique distribution model in its market offering shoes and clothing under one roof. Listening to its customers, Gémo offers a complete range of clothing, shoes and accessories adapted to all tastes and all body types. The French brand combines service, fashion and price to create collections for men, women and children, intended for every moment of life, from childhood to adulthood.


The Eram Group (

The Eram Group is a French family fashion group soon to be a century old founded in 1927 which distributes shoes, clothing and accessories. It is made up of ten brands with 5,000 employees and two factories in France. The Eram Group has been committed to a CSR approach for ten years. To deploy its sustainable and responsible transformation for all of its brands, the Eram Group has set up a global corporate project called Change For Good.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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