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6 February, 2023

Chaser Brand Selects Centric PLM to Handle Data and Drive Efficiency

A clothing company ditches spreadsheets and replaces an existing PLM system to gain control of their data and improve accuracy 

CAMPBELL, Calif., February 7, 2023 – Centric Software® is delighted to announce the release of a success story about its customer, Chaser Brand.  

Headquartered in California, Chaser Brand was founded in 1998. Chaser is a contemporary clothing line with rock and roll influences for women, men and children. It is also the parent company to two other brands: Saltwater Luxe and Sandrine Rose, all available DTC via the respective websites and shipping internationally to certain countries. The majority of the business is wholesale, with product sold throughout the US in various retail stores and boutiques.  

Too many spreadsheets and a false start with a PLM system that didn’t meet the company’s requirements had Chaser re-evaluating their options. Learning more about Centric’s small-to-medium business web-based PLM option that grows with a company, convinced Chaser to implement Centric PLM®.  

One year into it, spreadsheets have been eliminated and all spec changes are captured in Centric PLM, a single source of the truth. Internal and external permissions and accesses are in place that reflect the way they want their business aligned. Hadi Salem, Founder of Chaser says, “We want to reduce is the amount of bad information that’s going to the factory or vice versa… Centric PLM is a single point of entry and a single point of exit. Information is in one spot and one spot only.”  

Read about the path Chaser took to get to this state, what important lessons they learned along the way and what they consider to be Centric’s greatest asset!  

Read the full story 

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Chaser Brand  


Raised on rock and roll, Chaser is a contemporary clothing line dedicated to the evolution of style. Designed in Los Angeles, inspired by icons of generations past, the collection is consistently looking forward. Fit, fabrication, hand-feel and construction all reign supreme. Dressed up or dressed down, Chaser remains the authority on cool. Taking a nod from vintage and a page out of music history, the brand leans toward the direction of European taste-makers tempered with a casual modernity. Always experimenting with yarns and dyes, art meets fashion, for a look that is uniquely Chaser. 


Centric Software® (  

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence, powered by StyleSage, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.   

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.  

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. In the US and other countries. All third-party trademarks are trademarks of their respective owners. 

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