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Building Trust Through Transparency: Lingerie’s Path to Sustainable Growth
Transparency has long been critical in the lingerie industry, where consumers place a premium on product safety, material integrity and ethical sourcing. Now, France’s recently proposed fast fashion law demands even greater transparency and accountability. For lingerie brands, adapting to these new requirements is essential, not just for compliance but also for brand reputation and consumer trust.
According to Business of Fashion, this groundbreaking legislation mandates unprecedented disclosures about materials, production methods and sustainability practices. Companies must explicitly detail how products are made, where fabrics originate and how unsold inventory is handled, placing a significant compliance burden on the lingerie sector, known for its intricate supply chains and specialized fabrics.
Material Transparency: A Matter of Trust
In lingerie, where garments are worn closest to the skin, consumers demand not only comfort and quality, but also safety. This makes material certifications such as OEKO-TEX® and GOTS more than marketing claims: they are essential trust markers. As health and environmental awareness grow, shoppers are increasingly concerned about exposure to harmful substances, allergens and the broader impact of how their products are made.
At the same time, regulatory scrutiny is rising. According to Business of Fashion, many brands still “struggle to provide transparency on due diligence processes,” emphasizing that published policies are often stronger than actual performance. For lingerie brands, this transparency gap represents both a compliance risk and a missed opportunity to build brand trust.
To meet these expectations, lingerie companies must gain full visibility into their supply chains. From sourcing organic cotton and sustainable silk alternatives to choosing lace, elastics and trims that meet strict environmental and safety standards, every component decision influences the product’s sustainability profile and shapes the brand’s credibly with both regulators and consumers.
Efficiency Through Digital Tools
Brands leading the charge in sustainable lingerie, such as Eberjey, [link to: https://www.centricsoftware.com/success-stories/eberjeys/] illustrate how digital solutions streamline complex processes. Eberjey leverages Centric PLM™ to track material data efficiently, enabling easy visibility of sustainability certifications and ensuring compliance with emerging legislation like France’s fast fashion law. Their Product Development Manager emphasizes, “We have significantly reduced samples and increased our material sustainability through data clarity provided by Centric PLM.”
Centric’s digital solutions also help lingerie brands manage intricate tech packs accurately and quickly. This is an essential benefit in an industry where product specifications, fit precision and consistent quality are non-negotiable.
Circularity as a Business Imperative
The latest French legislation explicitly targets reducing overproduction and waste, placing circularity at the heart of compliance. Brands must now implement clear strategies for handling unsold inventory, including recycling, resale, or donation programs. Given lingerie’s intimate nature, brands face unique challenges; however, they also have valuable opportunities to innovate in circular practices.
Initiatives like recycling fabric scraps into accessories, adopting biodegradable packaging, and facilitating consumer recycling programs can help lingerie brands align with both regulatory expectations and consumer preferences.
Communicating Sustainability Clearly
Transparency extends beyond internal practices. Brands must effectively communicate sustainability commitments to consumers. Centric PXM™ empowers brands to accurately and consistently convey sustainability credentials across sales channels, a vital capability as consumers demand detailed, credible sustainability narratives.
In a market increasingly driven by sustainability, brands that clearly demonstrate their commitments build lasting trust. As lingerie buyers become more discerning, proactive transparency can differentiate brands in a highly competitive landscape.
Preparing for the Future
France’s fast fashion law represents a broader global trend toward mandatory sustainability and transparency. Lingerie brands that anticipate these shifts and act decisively, will find themselves better positioned to thrive.
Centric Software®’s solutions provide lingerie brands the critical capabilities needed to navigate these new challenges, simplifying compliance and strengthening consumer trust.
Are you ready to position your lingerie brand as a leader in transparency and sustainability?
Sustainability is just one of the top five challenges lingerie brands are facing today. Our free Growth Playbook explores practical, proven strategies to overcome today’s biggest obstacles, from rising costs to supply chain complexity. Featuring real-world success stories from leading brands like BN3TH, Eberjay and Honeylove, this guide offers actionable insights to help you meet evolving regulations, boost transparency and achieve sustainable growth.