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24 February, 2020

Fashion³ Adopts CSR-focused Strategy in line with their values, leveraging Centric Software® for their production cycle

CAMPBELL, California, February 25, 2020 – Fashion³, the ecosystem comprised of boutique-oriented textile brands under the Mulliez group − Jules, Brice, Bizzbee, Pimkie, RougeGorge, Grain de Malice/Orsay − has selected Centric Software® Product Lifecycle Management (PLM) in order to significantly optimize its production cycles, boost product quality and reduce time to market. Fashion³ also aims to streamline manufacturers’ processes and communication with partner brands and distributors through Centric PLM™. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Created in 2017, the Fashion³ (Fashion Cube) brand ecosystem aims to invent a new zero-waste development model across seven textile brands by identifying innovations, imagining new solutions, and initiating synergies such as alignment of design, production and distribution processes meeting the goals and commitments of corporate social and environmental responsibility (CSR).

“From the outset, we identified two strategic axes common to our brands,” says Franck Dumery, CIO of the Fashion³ ecosystem. “The ‘zero waste’ Product Life Excellence (PLE), and data analysis for understanding our customer needs. Since their creation, our brands have used a global and standardized approach to production, which today is synonymous with inefficiency and waste. We wanted to deploy a new ecosystem to precisely analyze purchasing behavior and better target the needs of our customers.”

After a call for tenders led by Orsay, a brand in the Fashion³ ecosystem, Centric PLM was chosen. Centric Software’s leading position in the market, the positive feedback from other Centric customers, the size of its user base, and the robust and durable structure of the solution appealed to the management team.

“Personally, I had already participated in the deployment of Centric PLM while in the IT department of Tape-à-l’œil. I knew where we were headed and I knew the quality of the support offered by the Centric teams. From a technical point of view, I was perfectly confident” says Franck Dumery.

The process redesign will be done in a swift manner and will adapt to the specific needs of each brand. The first phase of deployment involves the installation of a centralized system for production teams, under the supervision of purchasing groups of each brand. The second phase will consist of integrating new purchasing processes for each entity. Orsay will lead the project, and will be the first to switch to the PLM solution from Centric.

“Ultimately, our ambition is to streamline our processes, build strong partnerships with our suppliers and apply this model for each of our brands. We aim for better quality, for better compliance with our CSR principles and, by extension, for savings” adds Dumery.

“We are proud to welcome the brands from the Fashion³ ecosystem into the Centric family” says Chris Groves, President and CEO of Centric Software. “The data analysis and the CSR goals are decisive for product design and development, as well as the image of the brands. This is why we are thrilled to support Fashion³’s strategic and operational objectives, especially in terms of growth and reduction of environmental impact.”

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Launched in January 2007, the Fashion3 brand family (Bizzbee, Brice, Grain De Malice, Jules, Orsay, Pimkie and Rouge Gorge) brings together 14,000 employees worldwide, with brands present in 2,400 stores across 50 countries. Together, the Fashion3 brands occupy a huge market share in the French ready-to-wear sector (source: Kantar worldpanel). Fashion3’s mission is to create an innovative, sustainable, profitable and responsible fashion model across all of its brands, incorporating a zero waste strategy that sets standards in the clothing sector and meets consumers’ expectations.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a digital transformation platform for the biggest names in fashion, distribution, footwear, luxury, outdoor and consumer products. Centric’s flagship, The Centric 8 product lifecycle management (PLM) platform offers business planning, product development, procurement, and quality management features and collections specifically designed to respond to rapid changes in the consumer industry. The PLM Centric SMB guarantees emerging brands access to innovative solutions and a solid industrial expertise. Centric Visual Innovation Platform (Centric VIP) propels employees and decision-makers into the digital age thanks to its new, completely graphical environment. The Centric VIP platform connects two screens: the shopping screen, for streamlined internal purchasing processes and optimized market value, and the design screen, which drives creativity and product design. All of Centric’s innovations are designed to shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received numerous awards and prizes. Ranked in Red Herring’s Top 100 Global in 2013, 2015 and 2016, Centric was also awarded various excellence awards by Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software, Inc. All other product and brand names may be trademarks of their respective owners.

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