10 diciembre, 2025

schleich® Drives Brand Experience with Centric PXM to Get Closer to Consumers

German toy manufacturer partners with Centric Software to modernize data management and deliver the best possible brand experience

CAMPBELL, Calif. (USA), December 11, 2025 – Centric Software® is pleased to announce that schleich® has selected Centric PXM™, formerly Contentserv, to streamline data management and enhance the consumer experience. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Founded in 1935 by Friedrich Schleich, schleich® is one of the largest toy manufacturers in Germany, known for animal figurines that spark the imagination of children around the world. Today, the company maintains approximately 1,000 products and launches new collections twice a year. The figures and playsets span ten product lines, including Horse Club, Farm World and Eldrador^® Creatures, captivating multiple generations. schleich’s renowned products sell across 60+ countries through e-commerce channels, distributors and retailers.

Jennifer Jungnitz, Head of Digital Commercial Enablement at schleich® explains, «Our goal was to structure product data more effectively so retail partners can access it faster. Consistent product data formats are critical to create consistent brand experiences across each channel. We don’t want consumers to have conflicting information as they move from channel to channel.”

With approximately 30,000 digital assets across all product ranges, schleich® recognizes the enormous importance of consistency to ensure that each channel delivers identical product information and consumer experiences.

Compliance with the European Accessibility Act (EAA), which mandates specific product information in multiple languages, was also a decisive factor for implementing intelligent, AI-powered PXM (Product Experience Management).

After a live Centric PXM demo and thorough evaluation, schleich® selected Centric for its powerful PIM (Product Information Management) and DAM (Digital Asset Management) functionality, embedded AI for product data enrichment, validation and localization, plus the potential to achieve high ROI both internally and externally.

«Centric PXM drives results on both sides,» Jungnitz explains. «Internally, our teams focus on their primary tasks. Externally, it gives trading partners real-time access to complete and accurate product data, so they can work faster.»

Over 1,500 retailers have now been successfully integrated into schleich’s asset management module.

Fabrice Canonge, CEO of Centric Software, says, «We’re thrilled that schleich® has chosen Centric PXM to modernize product information management and product experience management. We look forward to a successful, ongoing partnership.”

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schleich® (gb.schleich-s.com) Schleich® ranks among Germany's largest toy manufacturers and leads internationally as an authentic play figure brand that sparks children's storytelling joy. Friedrich Schleich founded Schleich® in 1935. Today, the brand's famous schleich® figures and sets sell across 60+ countries and have become beloved toys in children's rooms worldwide, unleashing kids' imagination. A University of Koblenz study confirms that Schleich® play figures excel at free play, with 89% of surveyed parents rating them as particularly imagination-enhancing. Schleich now generates over 60% of its revenue outside its core German market and sold approximately 40 million animal figures worldwide in 2024. The company is jointly owned by Partners Group and Schleich® employees.

Centric Software® (centricsoftware.com)

Desde su sede en Silicon Valley, Centric Software ofrece una innovadora plataforma basada en IA de concepto a comercialización de productos para Retailers, marcas y fabricantes de todo tamaño. Como expertos en moda, lujo, calzado, exteriores, hogar, alimentos y bebidas, cosmética y cuidado personal, y Retail multicategoría, Centric Software brinda las mejores soluciones de su clase para planificar, diseñar, desarrollar, abastecer, cumplir, comprar, fabricar, fijar precios, asignar, comercializar, vender y reponer productos.

Centric PLM™, la solución PLM líder de moda, exteriores, calzado y marcas privadas, optimiza la ejecución del producto desde la ideación hasta el desarrollo, el abastecimiento y la fabricación, alcanzando una mejora de la productividad de hasta 50 % y una reducción del Time to Market de 60 %.
Centric Planning™ es una innovadora solución de IA nativa en la nube que ofrece capacidades integrales de planificación para maximizar el rendimiento de los negocios Retail y mayoristas, incluida la optimización de las unidades de mantenimiento de stock conduciendo a un aumento de los márgenes de hasta 110 %.
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Centric Market Intelligence™ es una plataforma impulsada por IA que ofrece información sobre las tendencias de consumo, las ofertas y la fijación de precios de la competencia para estimular la competitividad y acercarse al consumidor, con un aumento de hasta 12 % en el punto de precio inicial medio.
Centric Visual Boards™ pivota los datos procesables en una orientación primordialmente visual para garantizar ofertas sólidas de surtidos y productos adecuados para el consumidor, reduciendo drásticamente el tiempo del ciclo de desarrollo del surtido.
Centric PXM™, gestión de la experiencia del producto (PXM) impulsada por IA, engloba PIM, DAM, sindicación de contenidos y análisis digital de estanterías (DSA) para optimizar el ciclo de vida de la comercialización del producto llevando a una experiencia de marca transformada. Aumenta los canales de venta, las ventas y los márgenes.

Las soluciones de Centric Software impulsadas por el mercado tienen el mayor índice de adopción de usuario, de satisfacción del cliente y el tiempo de valor más rápido del sector. Centric Software ha recibido múltiples premios y reconocimientos del sector, y aparece regularmente en los principales informes e investigaciones de analistas de todo el mundo.