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Beat the Competition with Pricing Intelligence What is Competitor Price Monitoring & How Can Price Benchmarking Benefit You? Product Matching in Fashion and Footwear: Use and BenefitsExisting Users
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The Art of Assortment Optimization: 5 Challenges Every Brand and Retailer Faces 5 Signs Line Planning and Assortment Planning Don’t Match Up Line Planning vs Assortment Planning Perfecting Profitable Assortments A Full Guide to Assortment OptimizationResults matter. Explore the compelling strategic and operational gains our customers have made using Centric PLM.
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Producing four collections and nearly 1,500 prototypes for its four brands each year, shoe brand Mascaró documented everything by hand. After implementing Centric PLM, Mascaró has clear, complete information that can be accessed by a single click.
“ We can see everyone else’s work in a single click. That didn’t happen before. ” — Ester Gómez, Designer at Mascaro
“Before Centric, we worked completely manually. We had a system where the paperwork was done through envelopes, which is a physical paper file. It’s difficult having paperwork of 1000 envelopes. We’d lose them very easily.”
Bosco Moll, Technical Director at Mascaró remembers how different developing products was before PLM arrived.
Fast forward to today and Mascaró have overcome data challenges and all employees feel like they are finally on the same page.
How exactly did Centric PLM™ help?
Mascaró was started in 1918 in Menorca, Spain. The shoe brand sell in 5 continents and have a network of about 100 shops. Only the finest Italian and Spanish leathers are used to make Mascaró shoes, and the company prides itself on its ethical, sustainable practices.
“We have 4 collections and we produce almost 1500 prototypes, but documenting them is difficult,” explains Paco Alberto, Logistics and Production Director at Mascaró.
The business knew it was time to invest in a modern digital solution to replace paper files and decided to choose Centric PLM.
“Before choosing Centric, we looked at 3 providers, including them. They quickly understood our needs and adapted quickly,” comments Moll.
“Having all the information on display for everyone avoids errors and confusions,” adds Roman Pons, Designer at Mascaró. Mascaró admit that before Centric PLM, the company lacked a smooth flow of data between teams. Ester Gómez, Designer at Mascaró explains how this problem has now been removed with Centric’s single version of truth and extra benefits have been added. “We can see everyone else’s work in a single click. That didn’t happen before. We know if there’s an error or if something is missing or if everything’s fine.”
Discussing how Centric PLM has empowered Mascaró to improve their product positioning on the market, Alberto says, “We’ve also improved the delivery of the prototypes to the trade fairs and we’re able to review the prices before they go out for sale. And we can position them better because we have more time.”
Seeing real benefits has totally changed Alberto’s early apprehensions about a new software for the business, “I had my doubts but after using it for a couple of seasons, I think it’s a great tool,” he says.
Next, Mascaró plan to extensively involve their suppliers so that they have real-time information on their products.