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26 June, 2018

Wedded Bliss for Justin Alexander and Centric SMB

CAMPBELL, Calif., June 26, 2018 – Justin Alexander, the award-winning designer of wedding dresses and accessories, has successfully gone live with Centric Software’s Product Lifecycle Management (PLM) solution for small to medium enterprises, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Justin Alexander is a third-generation bridal wear company. Justin Alexander entered the bridal headpiece and veil market in 1946 and has grown into a global force in wedding dress design. Their bridal gowns have vintage appeal with a modern edge, combining graceful construction with clean and classic details. Today, Justin Alexander’s five core, one private label and two licensed collections are sold in more than 70 countries by more than 1,500 authorized retailers.

Justin Alexander selected Centric PLM in February 2018, after considering several leading vendors. The business chose to implement Centric SMB, Centric’s flexible, cloud-based SaaS PLM solution for small to medium brands. The project was completed in just 6 weeks, going live according to schedule in April 2018.

“We started this PLM project because we have become a design house more than a bridal manufacturer, and we needed to put a foundation in place that would prioritize creative work while leveraging our manufacturing knowledge,” explains Justin Warshaw, President and Co-Creative Director at Justin Alexander. “We chose Centric SMB because we knew that the platform would help our large team of designers and license partners to collaborate and communicate instantly and digitally, reducing the laborious and time-consuming work of manual data entry and consolidation.”

“When we had a chance to demo the software, we thought it was a perfect fit because of the different configurations available and of how user-friendly the whole experience was,” says Warshaw. “The Excel-like interface and the ability to work across different countries and currencies were stand-out features for us. We couldn’t wait to get started.”

Justin Alexander’s implementation of Centric SMB went smoothly, and initial feedback from the team is excitement to get started with a new way of working and they’re looking forward to the benefits of improved data accuracy, says Warshaw.

“We have just gone live with Centric SMB; implementation was right on schedule. We are eliminating time-consuming, manual data entry in multiple spreadsheets and finding all our data in a single digital space. Now, sketches and prototypes are immediately visible on the PLM platform and people can give feedback at every stage in the design and product development process. Centric SMB is helping us to speed time to market, cut costs and errors, and save us time so our teams can focus on creative innovation.”

“We’re delighted that Justin Alexander is pleased with a smooth and timely implementation of Centric SMB and will now benefit from a more streamlined product development process,” says Chris Groves, President and CEO of Centric Software. “Justin Alexander is a growing bridal wear business with a global reach, and we’re proud to partner with them through their continued success.”


Justin Alexander (

Justin Alexander is a designer of mid- to high-end wedding dresses under six collection labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal, Sweetheart Gowns, and Viktor&Rolf Mariage. The marquee collection, Justin Alexander, embodies Old Hollywood glamour by combining graceful construction with clean and classic details. Justin Alexander is a global company with offices in New York City, New Jersey, London, Rotterdam and Hong Kong, and is sold by more than 1,500 authorized retailers worldwide.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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