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26 July, 2021

Stio Scales New Heights with Centric PLM

Outdoor apparel company sets their path to efficiency


CAMPBELL, Calif., July 27, 2021 – Stio, the outdoor apparel brand has selected Centric Software’s Product Lifecycle Management (PLM) solution for emerging enterprises, Centric SMB. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Headquartered in Jackson Hole, WY at the foot of the Teton mountains, Stio connects people with the outdoors through a broad assortment of end-use products that run the gamut from technical outerwear like ski jackets, to casual lifestyle sportswear like flannel shirts and canvas pants, packs and accessories. Their products can be found at, in their catalogs, and the Stio Mountain Studio® retail stores in Jackson and Teton Village, Wyoming, Park City, Utah and Boulder, Colorado.

Stio already had a PLM system in place but turned to Centric instead. Says Kelly Hill, Chief Product Officer on making the switch, “There were two big factors: one, Stio is a high-growth organization—for the last five years, we’ve been growing 50% year-over-year from a revenue standpoint and see it continuing into the future. When we chose Centric, we understood at a product creation level, that we needed something scalable. Two, we wanted a solution with established best-practices in place that we could easily adopt, and Centric absolutely has that guidance for us.” Other persuasive points were the reporting capabilities/data analysis, the push/pull of data, the potential to facilitate sustainability and finally, that the Centric SMB option had the features they needed and fell within budget for Stio as an emerging brand.

The implementation was 100% remote and took 10 weeks. “During implementation we had great support from the Centric team. Two Stio subject matter experts were trained and that really facilitated discovery and covered a lot of the ‘can we’ and ‘what ifs’ that we anticipated with the new system,” says Hill.  “We adapted and migrated all of our data for a fall 2021 production cycle. It is our second season so a lot of the groundwork is laid on the material side; we’re really only now implementing on the design side, which we didn’t do before. We actually expect that true efficiency, true ROI will come this fall as we annualize our in-system development.”

The users eagerly took to Centric SMB. Hill notes, “I have the benefit of getting to see everything happen in real time. Everyone is really gaining proficiency quickly and the output from the system is serving the greater need.”

Chris Groves, President and CEO of Centric Software says, “I am pleased that Stio has chosen to partner with Centric on their digital transformation journey. Their products encourage the outdoor lifestyle many of us seek to enjoy. At their current growth rate, they are well-positioned to continue providing apparel to adventurers for many years to come.”

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About Stio®

Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire balanced living in connection with nature. Time spent on trails, in rivers and on summits inspires their beautiful, functional outdoor apparel. Their progressive, premium products are designed to meet the demands of the epic and everyday moments of outdoor life and can be found at, in their catalogs and at the Stio Mountain Studio® retail stores in Jackson and Teton Village, Wyoming and Park City, Utah.

Stio was founded in 2011 to inspire connection with the outdoors through beautiful, functional products infused with mountain soul. We draw inspiration from our everyday immersion in life here in our Jackson Hole, WY headquarters: days on local rivers, trails and Teton summits. Technical performance, quality and versatility are hallmarks you’ll find in every piece of apparel we make, be it intended for epic alpine pursuits or the quieter moments of the mountain life.

We live and love the mountain life, and as such see ourselves as caretakers of the resources that provide it. Internally that means we use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. Externally it means we do our part locally and nationally to advocate for conservation and sustainability.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.


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