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17 May, 2022

yutori Goes Live with Centric PLM in only Three Months

Japanese fashion brand achieves sourcing efficiencies and improves team collaboration

CAMPBELL, Calif., May 18, 2022 – yutori Inc., the Japanese fashion start-up which runs multiple street brands, has successfully implemented Centric PLM, Centric Software®‘s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Headquartered in Shibuya, Tokyo, yutori has developed several fashion brands and achieved rapid growth by adopting a DTC business model. The company does everything from product planning to sales in-house, without intermediary distributors or retailers. Until now, the company has used various tools such as e-mail, spreadsheets and SMS messages to exchange data. This includes product planning, quotations, orders and deliveries within the company and with suppliers, which are mainly textile trading companies. The company decided to adopt Centric PLM, the configurable, out-of-the-box PLM solution, in order to improve the efficiency of product sourcing, strengthen internal controls and improve data maintenance.

In February 2022, yutori completed the initial PLM implementation in just 5 weeks, followed by data cleansing and data load process for past transaction data. yutori went live with Centric PLM in March 2022, in approximately 3 months, including user training sessions. Centric Software’s unique Agile Deployment methodology was critical in ensuring a rapid implementation.

Kenshiro Aoshima, Corporate Manager at yutori, says, “We set the goal of a very tight three-month schedule to complete the delivery of the system and make it available for everyone to use. We are very pleased that we were able to go live on time and within budget. During the implementation phase, we were impressed by the incredible speed and configurability of Centric PLM, the changes were immediately reflected the same day or the next day after we communicated our requirements.”

Yusuke Sato, Brand Manager at yutori, adds, “Before implementing Centric PLM, our main problem was that the information we needed was scattered all over the place and not shared efficiently among team members. The biggest benefit of using Centric PLM is that we are able to consolidate information both internally and with our suppliers, which allows smoother product sourcing.”

Chris Groves, President and CEO of Centric, comments, “We are very pleased that yutori has successfully completed the implementation of Centric PLM and achieved significant results in streamlining the product sourcing process as well as simplifying the sharing of information. We look forward to continuing our growing partnership with yutori.”

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yutori Corporation (

Founded in June 2018 in Shibuya, Tokyo, yutori Inc. operates a popular vintage fashion community and owns several direct to consumer brands, such as “genzai”, ”9090”, ”centimeter”, ”My Sugar Babe” and ”wherepunk”, targeting young adults in their teens and twenties.  yutori sells 100% online and currently has over 1 million followers on Instagram. In March 2022, “F-LAGSTUF-F” joined the yutori group. Yutori aims to become the largest street fashion company in Asia.





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Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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