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30 January, 2018

China’s Modern Lily Brand Chooses Centric PLM

CAMPBELL, Calif., January 30, 2018 – Lily Brand, the fast-growing womenswear brand from China, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Lily Brand opened its first shop in Shanghai in 2000. The brand is known for clothing that fuses workwear with fashion, creating ranges for young, urban working women in a fresh, lively, modern and simple style. Today, more than 700 Lily Brand stores are in business in China, covering 300 cities. There are also almost 70 Lily Brand retail outlets in international markets including Russia, Saudi Arabia, Thailand, Singapore and Kuwait.

This rapid growth brought organizational challenges, and Lily Brand started looking for a PLM system to standardize merchandise management and improve efficiency across the brand.

“There were a few key reasons we wanted a PLM system,” explains Mr. Liu, CIO at Lily Brand. “First, we needed to set up a well-coordinated management platform for our business colleagues that could cover planning, design and R & D. With the implementation of projects, we wanted to transform our R & D process.  Second, we wanted the process of R & D to become more visible and controllable. We wanted to manage the whole workflow to minimize risks. Finally, it is important for us to retain and pass on our core ideas by establishing a basic library. We believed that PLM platform would help keep the identical standard throughout the business scope and boost our internal and external coordination efficiency.”

After an in-depth consideration of several PLM solution providers, Lily Brand selected Centric Software.

As Mr. Liu says, “The Centric team are very professional and understand the fast-changing fashion industry. Most importantly, they know Lily Brand’s business requirements and pain points deeply. Centric PLM is a dedicated fashion PLM solution rather than a universal PLM, and we are confident it will help to ensure success for us.”

Lily Brand will begin implementing Centric 8 PLM in 2018 and expects to see significant benefits across a variety of areas.

“Centric PLM is not just a normal IT program – choosing Centric is a crucial part of our digitalization strategy that will optimize merchandise management and product design,” continues Mr. Liu. “We need a real digital transformation, not directly moving the current workflow from offline to online systems, but optimizing our business processes and organizational structure to achieve internal and external coordination and efficiency.”

“We’ll be able to do this with the support of the Centric team’s profound business knowledge, and we’re looking forward to conducting a long-term cooperative business relationship with Centric Software,” concludes Mr. Liu. “We anticipate that Centric will help address our business targets with a successful PLM implementation, and furthermore, we want to set a good example for the fashion industry with a win-win situation for both the fashion business and the PLM provider.”

“We would like to welcome Lily Brand as our latest customer in China,” says Chris Groves, President and CEO of Centric Software. “Lily Brand is a fast-growing and exciting brand producing clothing in the competitive young women’s fashion sector, and we are proud to be part of their future plans. We look forward to working with the team from Lily Brand as they begin implementing Centric PLM and seeing a positive impact on data access and efficiency.”


Lily Brand (

Lily Brand is a brand of female fashion. Integrating fashion and business, Lily Brand is devoted to designing formal wear ‘perfectly suitable’ for urban young working women in a fresh, lively, modern and simple style.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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