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27 November, 2023

Wolverine Speeds Time-to-market with Centric Software Suite of Solutions

A footwear company uses 3D-enabled Centric PLM, Centric Pricing and Centric Visual Assortment Board to speed time-to-market

CAMPBELL, Calif., November 28, 2023 – Centric Software® is delighted to announce the release of a success story about its customer, Wolverine Worldwide. 

Based in Rockford, Michigan and established in 1883, Wolverine made a name for itself early in its history with ‘1,000 mile shoes.’ The company today is a global and diverse business model with a presence in about 170 countries and territories around the world with familiar brands like Merrell®, Saucony®, Sperry®, Sweaty Betty®, Hush Puppies®. Focused on footwear but also carrying apparel and accessories.

The company had a vision 10 year prior to digitalize their workflows. Charlie Hall, Senior Product Operations Manager at Merrell talks about the different tools that Wolverine is using to speed product development along, “From 3D design and development to photogrammetry and digital materials/swatchbook. We understand that to win in this environment, we need to have speed from a materials perspective.”

Stringent business requirements narrowed the field down to two PLM vendors, with Centric Software winning in the end. Hall says, “Centric scored the highest [in the selection evaluation]. In addition, the relationship we had built with Centric was super positive. That sealed our decision to go with Centric Software.”

PLM set the foundation with big benefits including time savings, sustainability, 3D.

To digitalize assortment planning, Wolverine added Centric Visual Assortment Boards that give teams a strategic, visual view of assortments, allowing pivot-table functionality in a fraction of the time it takes to cut and paste heavy digital files. Last, but not least Wolverine is making use of Centric Pricing to inform pricing and assortment strategy, with the ability to look at competitive assortments.

Read the full story to find out further details about how Wolverine is using Centric’s suite of digital assets, boosting innovation by doing away with mundane tasks to give people time to focus on the more important aspects of building the business!

Read the full story

See Centric solutions in action at NRF 2024, Booth #6257

Wolverine Worldwide (  Founded in 1883 on the belief in the possibility of opportunity, Wolverine Worldwide, Inc. (NYSE:WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The Company’s portfolio includes Merrell®, Saucony®, Sperry®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, the Company’s products are carried by leading retailers

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in consumer goods like fashion, outdoor, luxury, home, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

· Centric PLM™, the leading PLM solution for consumer goods, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity.

· Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance resulting in a 110% increase in margin.

· Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.

· Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with a proven 12% increase in average initial price point.

· Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, increasing product portfolios by up to 90% using the same resources.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.

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