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24 July, 2023

BBC International Steps into Centric PLM to Gain Transparency and Make Data-based Decisions

A footwear company streamlines processes and improves collaboration with one source of truth for all product data

CAMPBELL, Calif., July 25, 2023 – Centric Software® is delighted to announce the release of a success story about its customer, BBC International.

BBC International, the full-service footwear company founded in 1975 and headquartered in Boca Raton, Florida, specializes in footwear design, sourcing and technology. Known early on for licensing characters for footwear, lights on shoes and revamping Heelys (wheeled shoes), today BBC licenses footwear for major international brands, plus private label. The company has global distribution in over 85 countries.

With the large number of brands BBC works with, and just as many separate processes for each, the company was looking to consolidate workflows and systems to simplify product development. Scott Goodwin, Senior Development Manager says, “We’re looking to streamline everything we’ve got.”

BBC had an advantage in determining which PLM vendors to consider: they were able to consult their numerous footwear partners and customers. Centric PLMTM landed at the top of the list. Says Goodwin, “We really want to capitalize on some of the best practices that Centric brings to the table.”

Today, BBC has laid their digital foundation to get the right products to market faster, at the right price, to aid in sustainability and still have the latitude for creativity, all powered by Centric PLM.

Read the full story to learn more detail about the specific challenges BBC faced, their journey to efficiency and what’s in store for them next!

Read the full story 

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BBC International (

Founded by Robert Campbell in 1975, BBC International LLC is a leading full-service footwear company specializing in sourcing, design and technology within the global market. BBC sells licensed and in-house owned brands of footwear to major retailers, distributors, and multi-door independents in 85 countries. Through a best in class team, powerful supply chain, and robust brand portfolio, BBC has serviced its customers for decades.

From “A”-List brands to a booming private-label business, the scope of success continues to expand exponentially. Now, BBC has set their sights on new opportunities and new avenues for growth. In doing so, remain true to the tremendous spirit of Robert Campbell’s vision.


Centric Software® ( 

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual BoardsTM offer highly visual, touch-screen experiences for collaboration and decision-making. Centric PlanningTM is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market IntelligenceTM, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners. 

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