Centric PLM
Fashion & Apparel
Multi-Category Retail
Footwear
Outdoor & Sports
Consumer Goods
OEM & ODM Manufacturers
Home Décor & Furniture
Food and Beverage
Cosmetics & Personal Care
Consumer Electronics
Welcome contentserv.com visitors! Discover Centric PXM™, the solution comprising former Contentserv as well as Syndication and Digital Shelf Analytics. Go to Solutions > Centric PXM to explore, check customer references and get to know Centric Software®.
CONTENT SYNDICATION & MULTICHANNEL FEED MANAGEMENT
Sell Smarter.
Scale Revenue Faster.
Reach More Sales Channels.
Get products listed and live across 1,000+ marketplaces, retailers, social platforms and DTC channels with AI-driven feed optimisation, automated compliance checks and integrated order flows from Centric Shoppingfeed®.
Boost conversions with accurate pricing, stock and product attributes across each channel.
Protect revenue with AI validation by minimising the risk of channel non-compliance and preventing costly products delistings.
Eliminate click-work by ending spreadsheets, copy/paste and manual uploads.
Scale sales strategically with an integrated AI-powered product concept-to-commercialisation platform linking PLM, Planning, Pricing, Market intelligence, PIM and DAM.
The world’s leading brands, retailers and manufacturers bring their products to market with Centric Software.
The ROI of AI-Driven Multichannel Feed Management
400%
marketplace revenue growth
Up to 99%
faster adoption of new regulations
50%
faster new marketplace setup with AI
100%
product publication success rate
Reduce Click-work. Multiply Channel Reach.
Increase sales with channel-ready content
Launch products to all channels, faster
Maximise conversions with pricing & performance optimisation
Protect revenue by eliminating feed errors with AI
Process orders seamlessly
Increase sales with channel-ready content
Turn incomplete or inconsistent product data into conversion-ready listings. AI fills gaps, maps attributes and adapts to channel rules automatically. Whether it’s bundled SKUs, localised assortments, or parent/child relationships, every product is listed fully compliant and optimised for sell-through — reducing returns and markdowns.
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Launch products to all channels, faster
Manual feed setup slows launches by weeks or months. With AI-powered templates, drag-and-drop UI and smart rules, feeds are created and validated in hours. Brands scale to 1,000+ channels — from Amazon and Zalando to TikTok Shop and Meta — while plug-and-play Shopify® automation ensures instant, code-free expansion across regions.
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Maximise conversions with pricing & performance optimisation
Stay competitive and profitable with real-time pricing insights and channel analytics. Track competitor pricing, protect margins and win the Buy Box. At the same time, analyse SKU-level ROI by channel, monitor category growth and share reports across teams to align pricing and assortment strategies with conversion drivers.
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Protect revenue by eliminating feed errors with AI
Every delisted SKU is a lost sale. AI validates feeds, corrects errors in real time and adapts to marketplace rule changes, ensuring products remain visible and shoppable. Brands safeguard revenue streams, avoid Buy Box losses and stay compliant without manual monitoring.
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Process orders seamlessly
Manage sales end-to-end without extra admin. Orders flow directly from marketplaces via API into ERP/ecommerce platforms, appearing as native orders. Fulfillment status, shipment and tracking details are pushed back automatically. Sellers centralise order data, cut manual entry and guarantee accuracy at scale.
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Accelerate Execution Across All Channels
The tools to expand fast, stay compliant and sell everywhere.
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Extensive channel library
Expand into 1,000+ endpoints across marketplaces, DTC and networks and POS with pre-configured templates and validations.
Flexible product data architecture for FMCG
Handle millions of SKUs with ease. Support variants, bundles, kits and regional assortments through adaptable parent/child logic and advanced attribute mapping.
AI-powered feed management
AI validates, enriches and error-proofs each listing. Missing data is filled, attributes are corrected, and feeds adapt automatically to ranking algorithms and compliance rules.
Shopify integration engine
Scale instantly. Use native metafields/metaobjects to syndicate Shopify products across channels without middleware or complex coding.
AI error correction & inventory sync
Prevent delistings with automated error correction. Synchronise inventory updates in real time across millions of SKUs, avoiding overselling, stock-outs and margin loss.
Order integration and flow management
Automate marketplace order handling to cut manual work and errors. Orders flow via API into ERP/ecommerce as native orders, with shipment and tracking updates synced back automatically for accurate, scalable fulfilment.
eBay Recognises Centric Software
Award-winning technology
Recognised by eBay for 2 years in row as a Global Bronze Solution Provider, Centric Shoppingfeed is trusted by brands and retailers worldwide for speed, scale and compliance.
“With Centric Shoppingfeed, our product data is compatible in all our marketplaces, automatically; our product publication success rate has doubled; accelerates the distribution of our catalog, so you can sell sooner, in all our marketplaces.”
“The amount of change and speed of what we were able to accomplish is mind-boggling. The [content syndication] solution has been able to adapt quickly and make changes to support new requirements. It has agility, flexibility and speed to market.”
“Promotion setup time dropped from 45 minutes to just 10 minutes. ... content syndication with multi-channel feed management was able to link to Salesforce Commerce Cloud. The distribution of our products went from 100 SKUs on one platform to 15,000 SKUs across 7 platforms over the course of two years. Since then, we’ve opened up our catalog to all 24,000 SKUs on Amazon and those sales went from a couple thousand a day, to tens of thousands of dollars daily.”
“We didn't just implement a system; we have a single point of truth that automatically updates product content across our entire collection, eliminating thousands of manual spreadsheets and dramatically reducing errors.”
“Centric Shoppingfeed keeps our stock and price updates running smoothly; Each marketplace has its own rules and requirements for product information. It gives us the flexibility to tailor our data feeds to fit the needs of each one.”
Discover strategies driving multichannel growth
Frequently asked questions
What makes Centric Shoppingfeed solution different from others?
Most tools are rigid, require heavy customisation or leave brands on their own. Centric Shoppingfeed combines AI automation, 1,000+ preconfigured channel templates and enterprise-grade support for complex product structures. Unlike lightweight tools that just push data, Centric integrates into your broader product lifecycle — connecting planning, pricing, PIM and DAM — so you can scale globally with both speed and control.
Does Centric Shoppingfeed handle orders too, or only product feeds?
Both. Orders are pulled from marketplaces via API, appear in your ERP/ecommerce system as native orders, and sync back with shipment and tracking data. This ensures you can process, fulfil and track orders at scale without manual entry. It’s one of the key reasons enterprises choose Centric — it covers not just content syndication, but commerce execution.
Do I need to change my PIM, ERP or DAM to use it?
No. Centric Shoppingfeed plugs into your existing stack, whether you use an in-house PIM, SAP®, Salesforce®, Shopify® or legacy ERP. Prebuilt connectors for platforms like Magento®, PrestaShop®, WooCommerce®, BigCommerce® and VTEX® make integration fast and non-disruptive. Teams keep working in familiar systems while Syndication handles distribution, validation and optimisation across channels.
Can it support both digital and physical retail channels?
Yes. Product data can be syndicated to ecommerce sites, marketplaces, ad networks and Google Shopping, but also to brick-and-mortar endpoints like POS systems, in-store kiosks and partner catalogs. This gives brands and retailers a single strategy across online and offline commerce, ensuring pricing, inventory and content stay consistent across every consumer touchpoint.
How does Centric handle fashion, luxury or food compliance?
Centric Shoppingfeed is built for regulated and variant-heavy industries. Fashion brands can manage colour/size variants and complex assortments, luxury brands can ensure strict brand guidelines and selective channel control, and food companies can publish ingredient lists, allergen disclosures and expiry dates in line with regulation. AI validation ensures compliance at scale, so products aren’t delisted or rejected due to missing attributes.
What kind of advisory is included with the solution?
From day one, Centric Shoppingfeed experts deliver feed audits, attribute mapping, rule configuration and compliance guidance to accelerate your time-to-shelf. Advisory continues after go-live with continuous optimisation, new marketplace enablement and best-practice updates. Centric also brings one of the largest internal teams of fast-moving consumer goods experts among enterprise software vendors, ensuring guidance is not only technical but grounded in deep industry knowledge.
How does the TikTok Shop Connector work?
With Centric’s TikTok Shop integration products are listed directly, with synchronised pricing and inventory updates and content tailored to TikTok’s ranking algorithms. Brands launch quickly while staying compliant with TikTok’s requirements, ensuring visibility in one of the fastest-growing sales channels for fashion and lifestyle products.
How easy is it to migrate from an already-existing feed/syndication solution to Centric Shoppingfeed?
Very. Centric’s advisory team manages the transition by mapping the existing data, reactivating channels and optimising feeds. Migration is typically fast and reduces operating costs — many businesses report shorter time-to-shelf and fewer errors after switching.
AI CONTENT SYNDICATION & MULTICHANNEL FEED MANAGEMENT
Sell More, Scale Smarter, Syndicate Everywhere.
AI-powered feeds, seamless order flows, compliance confidence and strategic advisory — trusted by enterprises worldwide to unlock revenue and accelerate growth.
Start growing revenue now!