Centric PIM™ & Centric DAM™
Accelerate Product Commercialisation with AI-Structured, Scalable Content
Transform and enrich product data and assets into shelf-ready shopper marketing copy fit for every channel.
Accelerate product commercialisation by connecting data, assets and disparate workflows for consistent and high-quality listings.
Translate, localise, validate and tag all global commercial content for compliance across retail, e-commerce and wholesale.
Operational Gains from Smarter Data to Omnichannel Success
98%
faster product listing creation — from 3 hours to 3 minutes
71%
reduction in annual running costs
99%
translation time savings with automation
98%
faster to create product catalogues — from 1 year to 1 week
Clear the Roadblocks Between Content Creation and Conversion
Unify product data with AI
Accelerate launches by centralising product and marketing content.
Product attributes often sit scattered across PLM, ERP, spreadsheets, supplier portals and emails, creating errors and delays.
Centric PIM becomes the single actionable source of truth. Data enters via the Onboarding Portal, where AI validates and maps it to your internal model before auto-completing attributes, adapting copy for different channels and surfacing inconsistencies across the assortment.
From Product Data to Revenue Generation: What Makes Centric PIM and DAM Different?
Accelerate product launches, eliminate content errors and scale operations with AI-powered capabilities built for global product and asset management.
Structured data model and governance
Define product hierarchies, attributes, validations and relationships to standardise content across brands and regions, ensuring data integrity at scale.
AI-enrichment, translation and adaptation
Automate attribute population, classification and multilingual content creation. Adapt tone, language and formats for regions, retailers and social platforms.
Digital asset centralisation and AI tagging
Manage product images, videos and documents in one place. AI tagging and advanced search simplify retrieval, reuse, governance and compliance.
Omnichannel readiness
Prepare content for 1,000+ channels with templates, validations and transformation rules covering ecommerce, retail, marketplaces, D2C and store endpoints.
Workflow automation and role-based access
Assign tasks, manage approvals and collaborate across departments with built-in workflows and permission controls that streamline execution.
Connected Centric ecosystem
Seamlessly link to external systems like ERP or ecommerce. Natively connect within Centric to PLM, Visual Boards, Planning, Pricing & Inventory, Syndication and Digital Shelf Analytics (DSA) — ensuring a continuous loop from product concept to commercialisation and in-season optimisation.
Ready and Compliant Product Content for Every Business Model
Whether selling direct-to-consumer, through wholesale partners or across distributor networks, Centric PIM and Centric DAM enable every organisation to create and activate product content that drives revenue, consistency and compliance.
For Manufacturers
Accelerate commercialisation by standardising data and assets across product queues, plants and regions. Deliver enriched, compliant and partner-ready content at scale, reducing costly rework and delays. Villeroy & Boch reduced click-work time by 60% , while Schmalz cut translation time by 99% and halved costs , enabling faster, compliant international expansion. Spectrum Brands automated 80% of catalogue creation , reducing timelines from one year to one week and cutting costs by 80%.
For Brands
Increase product visibility and conversion with enriched, high-quality content across every touchpoint. Protect brand equity and reduce compliance risks with AI-driven validation that ensures accuracy from product specs to packaging to sale. Outdoor brand Leki cut product data management time by 90% and eliminated more than 1,200 spreadsheets, ensuring faster launches across 12 country stores.
For Retailers
Launch more SKUs faster with supplier content automatically validated and mapped through the Onboarding Portal, then transformed into complete, compliant and channel-ready listings. Strengthen sales and customer experience by ensuring every product detail and asset is accurate, consistent and up to date.
For Distributors
Streamline collaboration with multiple suppliers by routing brand and supplier data through the Onboarding Portal, where AI consolidates and validates information before it reaches PIM, ensuring enriched data and assets are centralised in one place. Deploy assortments quickly to reseller networks with content that is complete, compliant and ready to drive market opportunities.
Frequently asked questions
Product Information Management (PIM) software centralises attributes, general data and technical specifications so teams work from one accurate and consistent source across ecommerce, retail, and internal systems. With Centric’s Onboarding Portal, supplier and brand data is validated with AI before entering PIM, reducing errors from the start. It enforces data models, validations and roles so variants, assortments and regional differences stay consistent. Modern PIM uses AI to classify products, auto-complete missing attributes, translate and localise copy and adapt titles, bullets and specs to channel constraints like characters limits or mandatory fields. This reduces listing rejections, accelerates launches and lowers returns caused by poor or incorrect information.
Digital Asset Management (DAM) software manages rich media — images, videos, documents and guidelines — while PIM manages structured product data. A good DAM ensures approved, on-brand assets are easy to find, versioned and rights compliant, then delivers the correct renditions for each channel and region. Today’s DAM also applies AI for tagging, similarity search and metadata enrichment, which speeds reuse and eliminates folder hunting and outdated imagery. Together, PIM and DAM produce complete, compliant and conversion-ready product experiences.
PIM and DAM are the content backbone of Centric PXM. They structure and enrich data and assets with AI, then hand off to Centric Syndication to format for 1,000+ channels. After products go live, Centric Digital Shelf Analytics (DSA) tracks pricing, ratings, review sentiment, content presence and revenue trends by SKU, feeding issues and opportunities back to PIM for rapid fixes. This creates an AI-driven feedback loop that improves publish rates, accuracy and sales velocity over time.
Centric PIM and DAM connect natively with Centric PLM, Visual Boards, Planning and Pricing & Inventory, so upstream product and commercial decisions flow directly into enriched content without rework. In parallel, Centric Market Intelligence guides which markets, regions and channels to prioritise, ensuring the right assortments are enriched and launched. Once structured, that content is distributed through Centric Syndication to 1,000+ channels, while Centric Digital Shelf Analytics (DSA) monitors live performance — pricing, reviews, sentiment, availability — and feeds insights back for rapid fixes. Together, this ecosystem creates a closed, AI-driven loop from concept to shelf to in-season optimisation.
They serve brands, manufacturers, retailers and distributors operating multi-brand, multi-region or high-SKU portfolios. Typical users span product management, merchandising, ecommerce, marketing, localisation and compliance. Common scenarios include seasonal drops, private label expansion, regional localisation, retailer-specific templates and replatforming, where accuracy, speed and governance determine revenue and risk.
They replace spreadsheet sprawl, copy‑paste work and asset chaos with governed data, approved assets and AI-driven enrichment. Teams eliminate inconsistencies from product specs through commercialisation content, reducing non‑compliance risk and claims errors. Channel rejections drop because validations and transformations are applied before syndication. Launch throughput rises, content quality becomes consistent across endpoints and customers see accurate, complete information that drives conversion.
CENTRIC PIM™ – Product Information Management CENTRIC DAM™ – Digital Asset Management
Deliver consistent, high-performing product content across 1,000+ channels.
Centric PIM and DAM combine automation, syndication and analytics to drive smarter and faster commercialisation as part of a unified PXM strategy. See it live today!