Centric PLM
Fashion & Apparel
Multi-Category Retail
Footwear
Outdoor & Sports
Consumer Goods
OEM & ODM Manufacturers
Home Décor & Furniture
Food and Beverage
Cosmetics & Personal Care
Consumer Electronics
Centric PIM™ & Centric DAM™
AI Structured, Scalable Content to Power Product Commercialization
Leverage AI to enrich and transform product data and assets into a strategic advantage.
Built into Centric PXM™ and part of the end-to-end product concept-to-commercialization platform, Centric PIM and Centric DAM unify content creation, governance and activation. Go to market faster and scale revenue more quickly.
Operational Gains from Smarter Data to Omnichannel Success
98%
faster product listing creation — from 3 hours to 3 minutes
71%
reduction in annual running costs
99%
translation time savings with automation
98%
faster to create product catalogs — from 1 year to 1 week
Clear the Roadblocks Between Content Creation and Conversion
Unify product data with AI
Centralize product visuals
Ensure compliance & channel output
Automate repetitive work
Track content readiness
Unify product data with AI
Accelerate launches by centralizing product and marketing content.
Product attributes often sit scattered across PLM, ERP, spreadsheets, supplier portals and emails, creating errors and delays.
Centric PIM becomes the single actionable source of truth. Data enters
via the Onboarding Portal, where AI validates and maps it to your internal model before auto-completing attributes, adapting copy for different channels and surfacing inconsistencies across the assortment.
Centralize product visuals
Maintain brand consistency and re-purpose existing assets.
Stop wasting time searching folders or reusing outdated content.
Centric DAM automatically tags, categorizes, translates metadata and governs approved assets with AI-powered search and access control.
Ensure compliance & channel output
Meet local, channel and retailer requirements without added manual work.
Eliminate inconsistencies from product specs to commercialization information and reduce the risk of non-compliance or a claims errors.
Centric PIM and DAM apply rules, validations and transformations for product content and assets for 1,000+ ecommerce, marketplace and store endpoints.
Automate repetitive work
Scale and improve content quantity and quality by leveraging AI and other technologies while eliminating click work.
Focus teams on work that matters, not tasks that can be automated.
Use AI to translate, validate, adapt tone and enrich content automatically, freeing up teams for creative growth-focused tasks.
Track content readiness
Launch products on time. Enrich and optimize continuously.
Don’t miss gaps in content leading to shopping basket abandonment due to lack of visibility.
Real-time dashboards track completeness, usage and readiness by product, assortment and market, reducing lost sales from missing information.
From Product Data to Revenue Generation: What Makes Centric PIM and DAM Different?
Accelerate product launches, eliminate content errors and scale operations with AI-powered capabilities built for global product and asset management.
Structured data model and governance
Define product hierarchies, attributes, validations and relationships to standardize content across brands and regions, ensuring data integrity at scale.
AI-enrichment, translation AND ADAPTATION
Automate attribute population, classification and multilingual content creation. Adapt tone, language and formats for regions, retailers and social platforms.
Digital asset centralization and AI tagging
Manage product images, videos and documents in one place. AI tagging and advanced search simplify retrieval, reuse, governance and compliance.
Omnichannel readiness
Prepare content for 1,000+ channels with templates, validations and transformation rules covering ecommerce, retail, marketplaces, D2C and store endpoints.
Workflow automation and role-based access
Assign tasks, manage approvals and collaborate across departments with built-in workflows and permission controls that streamline execution.
Connected Centric ecosystem
Seamlessly link to external systems like ERP or ecommerce. Natively connect within Centric to PLM, Visual Boards, Planning, Pricing & Inventory, Syndication and Digital Shelf Analytics (DSA) — ensuring a continuous loop from product concept to commercialization and in-season optimization.
Ready and Compliant Product Content for Every Business Model
Whether selling direct-to-consumer, through wholesale partners or across distributor networks, Centric PIM and Centric DAM enable every organization to create and activate product content that drives revenue, consistency and compliance.
“Centric Software’s PIM and DAM solutions provide us with the optimal basis to increase customer loyalty via new and improved services. The introduction is a flagship project in terms of digitization because it eliminates many manual processes and media disruptions, resulting in a significant increase in efficiency.”
“The PIM and DAM system of Centric Software serves the Betty Barclay Group as a basis for a consistent database and is an important component for the further development and optimization of our customer journey. The system offers us flexibility, speed and scalability to adapt to the dynamic conditions on the market and to further increase our turnover—in online as well as in stationary trade.”
“We didn’t just implement a system; we have a single point of truth that automatically updates product content across our entire collection, eliminating manual spreadsheets and dramatically reducing errors.”
“We as a brand will have to disclose more information. Instead of continually optimizing insufficient parts of the process, it is wiser to build up a unique data source. With Centric PIM, we now have exactly the right solution—both to efficiently handle product data and to secure our future viability.”
Frequently asked questions
What is a PIM software and why is it critical?
Product Information Management (PIM) software centralizes attributes, general data and technical specifications so teams work from one accurate and consistent source across ecommerce, retail, and internal systems. With Centric’s Onboarding Portal, supplier and brand data is validated with AI before entering PIM, reducing errors from the start. It enforces data models, validations and roles so variants, assortments and regional differences stay consistent. Modern PIM uses AI to classify products, auto-complete missing attributes, translate and localize copy and adapt titles, bullets and specs to channel constraints like characters limits or mandatory fields. This reduces listing rejections, accelerates launches and lowers returns caused by poor or incorrect information.
What is a DAM software and how is it different from PIM?
Digital Asset Management (DAM) software manages rich media — images, videos, documents and guidelines — while PIM manages structured product data. A good DAM ensures approved, on-brand assets are easy to find, versioned and rights compliant, then delivers the correct renditions for each channel and region. Today’s DAM also applies AI for tagging, similarity search and metadata enrichment, which speeds reuse and eliminates folder hunting and outdated imagery. Together, PIM and DAM produce complete, compliant and conversion-ready product experiences.
How do Centric PIM and DAM fit into the Centric PXM platform?
PIM and DAM are the content backbone of Centric PXM. They structure and enrich data and assets with AI, then hand off to Centric Syndication to format for 1,000+ channels. After products go live, Centric Digital Shelf Analytics (DSA) tracks pricing, ratings, review sentiment, content presence and revenue trends by SKU, feeding issues and opportunities back to PIM for rapid fixes. This creates an AI-driven feedback loop that improves publish rates, accuracy and sales velocity over time.
How do Centric PIM and DAM connect to the broader Centric ecosystem?
Centric PIM and DAM connect natively with Centric PLM, Visual Boards, Planning and Pricing & Inventory, so upstream product and commercial decisions flow directly into enriched content without rework. In parallel, Centric Market Intelligence guides which markets, regions and channels to prioritize, ensuring the right assortments are enriched and launched. Once structured, that content is distributed through Centric Syndication to 1,000+ channels, while Centric Digital Shelf Analytics (DSA) monitors live performance — pricing, reviews, sentiment, availability — and feeds insights back for rapid fixes. Together, this ecosystem creates a closed, AI-driven loop from concept to shelf to in-season optimization.
Who are Centric PIM and Centric DAM built for?
They serve brands, manufacturers, retailers and distributors operating multi-brand, multi-region or high-SKU portfolios. Typical users span product management, merchandising, ecommerce, marketing, localization and compliance. Common scenarios include seasonal drops, private label expansion, regional localization, retailer-specific templates and replatforming, where accuracy, speed and governance determine revenue and risk.
What key problems do Centric PIM and DAM solve?
They replace spreadsheet sprawl, copy‑paste work and asset chaos with governed data, approved assets and AI-driven enrichment. Teams eliminate inconsistencies from product specs through commercialization content, reducing non‑compliance risk and claims errors. Channel rejections drop because validations and transformations are applied before syndication. Launch throughput rises, content quality becomes consistent across endpoints and customers see accurate, complete information that drives conversion.
Learn more about how Centric PIM and Centric DAM transform product content at scale
CENTRIC PIM™ – Product Information Management
CENTRIC DAM™ – Digital Asset Management
Deliver consistent, high-performing product content across 1,000+ channels.
Centric PIM and DAM combine automation, syndication and analytics to drive smarter and faster commercialization as
part of a unified PXM strategy.
See it live today!