Camaïeu was struggling to manage standardization and collaboration across global teams. Adding to the layers of complexity was a staggering 900 stores across Europe, Africa and the Middle East serving 37 million customers worldwide.
Excel spreadsheets were common within the organisation, and Camaïeu wanted to introduce Centric PLM to replace this outdated way of working and instead empower employees across all departments – from IT to pattern cutting – to operate in real-time within one single source of the truth.
Now, with Centric Fashion PLM deployed within their product teams and also in Asia, tools have been standardized – saving time, improving the quality of data and unifying departments.
Founded more than 30 years ago, Camaïeu is the leading French women’s ready-to-wear clothing brand, supported by a network of more than 900 stores in 22 locations around the world. The Camaïeu group has more than 5,200 employees, including 4,000 in France who work to offer 100 new products every week.