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All Webinar Replays

Licensing: PLM Manages Complexity So Brands Can Shine

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Branded products must reach their target audiences flawlessly so they retain their polish and boost positive name recognition.

This is no easy task—for licensor and licensee—when scattered spreadsheets and long email threads are the glue patching the complex, fast-moving process together.

Watch the webinar replay to learn how Product Lifecycle Management (PLM) streamlines product development of brand licensed merchandise from sunglasses to T-shirts to baseball hats to kitchenware, and more.

Centric Software® experts Matt Nakari and David Gardner shared their insights on the power of PLM for licensing management and show the next-gen software in action. During the webinar replay, you’ll see how to:

  • Easily and effectively manage extensive licensing documents
  • Set up reminders for license expiration dates for long-term planning visibility
  • Manage attribute changes with speed and accuracy to keep widespread teams on the same page
  • Manage royalties no matter the size of your portfolio or scope of your licenses

Brand licensing adds layers of complexity to product design, development, manufacturing, and distribution—and requires next-level collaboration. With Centric PLM™, global teams can better plan, lower costs and improve collaboration internally and externally. Ready to see for yourself?