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All Webinar Replays

AAFA: Aritzia Discusses Their Success Factors

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Aritzia is one of Canada’s fastest-growing women’s brands and makers of the popular Super Puff puffer jacket. Founded in 1984 by Brian Hill after beginning in the Hill family’s 70-year-old department store, the design house and fashion boutique offers beautiful clothes in aspirational spaces with exceptional service. They have 101 boutiques across the US and Canada and 4,000 team members, and remarkably, did not lay anyone off due to COVID-19. 

A May 2021 Forbes article suggested actions that Aritzia took upon closure of their boutiques: drove e-commerce revenue, adjusted their product, marketing and operational approaches appropriately. Their Q3 2020 e-commerce revenue was up 78.5% over Q3 the previous year.

Watch our replay of an exclusive interview with  AAFA and Joe Groves, Senior Vice President of Global Sales at Centric Software®, Tim Smith, Director of Product Technology,  and Vanessa Goluboff, Director of Product Integration at Aritzia, for a discussion on:

  • 3 critical steps to staying relevant in the current environment
  • Managing change while still focusing on growth
  • Establishing a technological foundation to drive success and weather uncertain times