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September 25th, 2017

Top 3 Reasons Why PLM Can Help You Drive Business Growth

Founded in 2003 by Derek Lam and Jan-Hendrik Schlottman, Derek Lam creates luxury products with a modern sensibility and is renowned for simplicity and well thought out details. The collections include women’s clothing, shoes, handbags and eyewear. In 2011, Derek Lam launched a second brand dubbed Derek Lam 10 Crosby. With demand quickly growing and the company’s expansion, Derek Lam needed to implement an efficient design and development process and to simplify collaboration between their internal teams.

After conducting extensive research of PLM solutions, the company chose to switch to Centric SMB.  Available on a subscription basis (SaaS), Centric SMB is designed to speed product development, reduce product costs and increase responsiveness. With access to the same proven technologies and industry know how as big players, emerging brands can set the foundation for future growth.

Discover how Centric’s innovative PLM Solution helped Derek Lam improve their development process to speed collection cycles and drive business growth.

Cross-team collaboration

With Centric PLM for SMB, no more time wasted on administrative work and miscommunication amongst teams. Every single department from Design and Marketing to Finance and Sales works in perfect harmony. With less time spent on menial tasks and taking Excel spreadsheets out of equation, Derek Lam’s designers are now solely focusing on creativity, which is the cornerstone of Derek Lam’s brand!

Powerful easy to use modern solution

For Derek Lam, it was extremely important to have a system that truly understands how a designer thinks and processes things. Designers are extremely creative and visual and they need a system that mirrors the way they think and process their ideas.

Adobe Illustrator is key for designers.  They are familiar and comfortable in Ai and, powered by Centric SMB, they can create and share sketches, colors, fabrics and line sheets – staying fully in sync with other teams – without leaving the Adobe Illustrator environment. Sounds too good to be true? It’s not! Centric’s Adobe Connector is easy to use and best-in-class!

Leading industry references!

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