Overview

Iconic fashion brand Guess, operates an omnichannel business model, selling via multiple touchpoints such as e-commerce, retail and wholesale. With a complex product range, Guess had thousands of products and SKUs housed in a myriad of spreadsheets, long manufacturing lead times and difficulty meeting merchandisers’ demands.

With the sudden changes imposed by the pandemic and rolling lockdowns, teams became more frustrated and consumers weren’t always able to find the products they sought in stores or online.

To survive, Guess had to revive their pre-pandemic plans for a next-generation planning tool and took the leap with Centric Planning, the innovative cloud-native solution embedded with omnichannel retail & wholesale planning best practices, and the results were nothing short of amazing.