April 14th, 2025

THEILMA Drives Profitability with Optimized BOM in Centric PLM

Fashion brand centralizes data management and gains competitive edge with Centric PLM

CAMPBELL, Calif., April 15, 2025 – Centric Software® is pleased to announce the release of a success story with its customer, THEILMA. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Founded in 2017, South Korean fashion brand THEILMA has grown rapidly, with 18 offline stores, including standalone boutiques and department store locations, alongside a strong online presence.

As the brand looks to expand into new B2B and D2C markets, THEILMA implemented Centric Product Lifecycle Management (Centric PLM™) to enable sustained revenue growth and strengthen its organizational structure.

One standout feature for THEILMA is the ability to accurately input and manage Bill of Materials (BOM) data in Centric PLM. June Rhee, Product Development Director at THEILMA says, “BOM is a key driver of profitability and a major factor in strengthening the brand’s competitiveness.”

Learn how THEILMA now uses Centric PLM to manage the entire product lifecycle —from planning, designing and creating samples to finalizing production decisions. Centric PLM is delivering impressive results for THEILMA, including:

Streamlined workflows for faster product development and launches
Seamless global collaboration for greater efficiency
Accurate Bill of Materials (BOM) data for better decision making

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THEILMA (theilma.com)

THEILMA finds its inspiration in all objects through the ages. With its singular aesthetic, THEILMA defines a select shop that is unparalleled and invigorating. The label presents well-curated collections that transcend trends and personal tastes.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.