December 26th, 2025

SHEGLAM Selects Centric PXM to Power Global Expansion

“When evaluating solutions, we were impressed by Centric PXM's clear advantages in supporting channel expansion and market operations, as well as the professionalism of the Centric team.”

— SHEGLAM's Centric PXM Project Manager

One of the world’s fastest-growing beauty brands unifies content operations to support international omnichannel expansion

CAMPBELL, Calif., December 29, 2025 – Centric Software^® is pleased to announce that renowned beauty brand SHEGLAM has selected Centric PXM™, originally Contentserv, to enhance brand operational capabilities and inject sustained momentum into brand growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

SHEGLAM has disrupted the global beauty industry since 2019, becoming one of the fastest-growing color cosmetics brands worldwide. Driven by a philosophy of listening to consumers and iterating rapidly based on their feedback, the brand delivers trend-forward products that resonate powerfully with Gen Z globally. This approach has fuelled explosive growth with 3x year-over-year sales increases in international markets, over 100 million units sold in 2023 and expansion across 150+ countries online.

The brand’s remarkable growth trajectory brought it to a pivotal inflection point. Scaling to 7,000+ retail locations across more than 15 countries while maintaining digital operations required scalable infrastructure for product content management.

“As our business evolved from a single online channel to omnichannel operations spanning digital and physical retail, we found that traditional product data and content management methods could not meet these complex, multi-platform demands.”

When evaluating solutions, we were impressed by Centric PXM’s clear advantages in supporting channel expansion and market operations, as well as the professionalism of the Centric team. That’s why we chose to partner with Centric Software to build a unified, scalable and controllable foundation for product data,” explains SHEGLAM’s Centric PXM Project Manager.

Centric PXM (Product Experience Management) comprises Centric PIM™ (Product Information Management), Centric DAM™ (Digital Asset Management), Centric Syndication™ and Centric DSA™ (Digital Shelf Analytics).

The solution’s ability to unify product content while maintaining flexibility for rapid market adaptation aligned precisely with SHEGLAM’s scaling requirements. Through Centric PXM deployment, SHEGLAM centralizes product content management and distribution, establishes structured content workflows, connects upstream and downstream systems and improves configuration flexibility to meet global operations and multi-channel publishing requirements.

“Our goal is for the Centric PXM project to go live on schedule and deliver quick improvements in workforce efficiency. We expect it to ease the resource pressures caused by multi-platform and multi-channel expansion and to provide a reliable, high-performing digital backbone to support business growth,” adds the project manager.

The partnership reflects Centric Software’s commitment to supporting next-generation beauty brands through digital transformation.

“SHEGLAM represents the forward-thinking vision defining the future of beauty retail, with exceptional clarity around their digital transformation strategy,” says Fabrice Canonge, CEO at Centric Software. “We’re honored SHEGLAM selected Centric PXM and fully committed to supporting their success as they capitalize on market trends, accelerate global expansion and drive sustained brand value growth.”

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SHEGLAM (www.sheglam.com)

SHEGLAM is a global color cosmetics brand serving customers in over 150 countries online and operating more than 7,000 retail locations across 15+ countries, where it has repeatedly set single-brand sales records. With a following of over 15 million on social media, SHEGLAM has been recognized by leading beauty authorities including Bustle Beauty, Nylon Beauty, Who What Wear, @cosme and Lips. The brand’s first IP collaboration earned License Global’s “Best IP Collaboration in Beauty & Health” award and SHEGLAM was ranked No. 81 in WWD’s 2024 Top 100 Beauty Companies.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for cosmetics & personal care manufacturers, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, price, allocate and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored for cosmetics & personal care manufacturers and retailers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.