April 24th, 2025

Mizuno Goes Live with Centric PLM to Drive Digital Transformation in Product Development

Global sports brand boosts market responsiveness by streamlining operations with Centric PLM

CAMPBELL, Calif., April 25, 2025 – Centric Software® is pleased to announce that Mizuno Corporation, the global leader in sporting goods fashion, has successfully implemented Centric PLM™ to streamline product development and boost global collaboration. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in Osaka in 1906, Mizuno is a global company specializing in sports equipment, apparel and footwear. By combining cutting-edge technology with traditional craftsmanship, Mizuno delivers high-quality products for athletes at every level. In 2022, Mizuno opened an innovation center in Osaka to strengthen its R&D capabilities and accelerate social innovation through sports. Mizuno operates headquarters and flagship stores in Osaka and Tokyo, with products available via e-commerce, retail stores, corporate sales and professional and amateur sports teams.

Mizuno is driving a digital transformation of its internal operations to meet evolving market demands and deliver products with agility. The company aims to have a flexible, scalable system that enables efficient product development while supporting seamless collaboration and real-time visibility for both internal and external stakeholders.

As part of this strategy, Mizuno implemented Centric PLM to improve operational efficiency and accelerate product development. The project launched in June 2024 and successfully went live in April 2025. Today, Centric PLM is fully integrated across Mizuno’s planning, development, production and supply chain processes, enabling new levels of digital connectivity and efficiency throughout the product lifecycle.

With Centric PLM in place, Mizuno is already experiencing wide-ranging benefits across the organization, such as standardized and automated workflows that reduce inefficiencies and allow teams to focus on value-added tasks, such as product development. Centric PLM also enables greater agility to respond to market shifts in sustainability and direct-to-consumer (DTC) models. With increased visibility across global product lines, teams are able to make faster, data-driven decisions to accelerate innovation.

Ryohei Nakata, Project Lead, Global Apparel Product at Mizuno says, “With the go-live of Centric PLM, we’ve significantly improved cross-functional collaboration and information sharing across departments and global offices. As a result, we’re seeing faster development cycles and greater team agility. The project was completed on time and within budget, and we truly appreciate the efforts of everyone involved. We look forward to further leveraging Centric PLM to enhance our craftsmanship and operational excellence while accelerating the development of competitive products for the global market.”

“Mizuno’s partnership with Centric Software affirms their commitment to innovation and continuous improvement,” says Fabrice Canonge, President of Centric Software. “We’re proud to be part of Mizuno’s digital transformation journey and excited about their growth in the years ahead.”

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Mizuno Corporation (corp.mizuno.com)

Since its foundation in 1906, Mizuno Corporation has developed products and services and utilized the value of sports under the management principle that “we will contribute to society through the advancement of sporting goods and the promotion of sports”.

We will actively spread the value of sports even in everyday life and contribute to making people around the world happy through the power of sports.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.