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May 29th, 2023

Pettenon Cosmetics Selects Centric PLM to Streamline Product Development

Leading Italian cosmetics brand partners with Centric Software to enhance collaboration, increase productivity and reduce time to market 

CAMPBELL, Calif., May 30 2023 – Leading Italian cosmetics group Pettenon Cosmetics Spa SB, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.  

For more than 70 years, Pettenon Cosmetics Spa SB has been supporting high-quality Italian Professional Hair Care in Italy and worldwide. They offer premium products that can be customized to meet specific market needs and suit different hair types and conditions. Pettenon Cosmetics Spa SB boasts an impressive sales network spanning 91 countries across the globe and produces 170,000 items every day, including shampoo, masks, styling products, hydrogen peroxide and other technical goods. 

Pettenon Cosmetics Spa SB aims to create beauty in an ethical and sustainable way through cosmetic products that maximize the potential of those who use them.  

The commitment to operating responsibly, sustainably, and transparently is reflected in the fact that Pettenon Cosmetics Spa SB officially became a Society Benefit in Italy in 2021.  

Pettenon’s Cosmetics Spa SB longstanding success can be attributed to its commitment to three strategic pillars —innovation, digitalization, and sustainability. In 2022, Pettenon Cosmetics Spa SB realized they needed a new digital solution to sharpen their competitive advantage and commitment to their guiding pillars.   

“Teams were wasting valuable time manually inputting data, which also opened the door to human error,” says Giulio Pistolato, CIO of Pettenon Cosmetics SPA SB. “We saw an opportunity to streamline data and automate tasks to support teams, improve productivity and reduce costs.”   

After undertaking an intensive internal process analysis and assessing solution options, Pettenon Cosmetics Spa SB selected Centric PLM for Cosmetics and Personal Care to support its digital transformation goals.    

We chose Centric PLM®, because it was able to meet all of our needs and is one of the best solutions available in the industry,” says Pistolato. “PLM’s single repository for data and its power to increase efficiency, reduce the risk of error, and ensure we are meeting safety and environmental standards will ultimately lead to enhanced product quality and reduced time to market.”   

Pettenon Cosmetics Spa SB will deploy Centric PLM across several departments, including research and development, procurement, supply chain and IT. PLM will be the platform for more than 50 new product development projects.  

“We expect Centric PLM will significantly streamline product development,” says Pistolato. “With automation, we anticipate increased productivity, reduced costs, and enhanced product quality — all leading to increased competitiveness in the market.”   

Collaboration is another core value of Pettenon Cosmetics Spa SB, and they foresee an ongoing partnership with Centric Software.   

“The collaboration with the Centric Software team has been extremely successful, collaborative and has set the groundwork to grow,” adds Pistolato.  

“We are thrilled to be partnering with Pettenon Cosmetics Spa SB,” says Chris Groves, CEO of Centric Software. “Our companies are aligned in our values of innovation, digitalization and sustainability and we look forward to working with Pettenon Cosmetics Spa SB over the long-term.”  

Learn more about Centric Cosmetics and Personal Care PLM  

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Pettenon Cosmetics ( 

Pettenon Cosmetics S.p.A. S.B. has a sales network that spans 114 countries and substantial experience in all of the main global markets. It provides high-quality professional products that can be customized to suit the needs of specific markets and various types and conditions of hair. 

Its constantly expanding and evolving production site in San Martino di Lupari (near Padua, Italy) specializes in targeted hair care and beauty treatments.  

It covers the entire production process: blowing and screen printing packaging, manufacturing and packing products, and efficient, automated warehousing and logistics. In addition, quality and innovation are guaranteed by four in-house laboratories: one for Research & Development, one for Microbiology and two for Quality Control. The Quality Control department and the Microbiology laboratory constantly carry out meticulous tests on the production batches in order to ensure that the quality of the products is impeccable.

Technical and product development centres work with professional technicians and expert hairdressers, who painstakingly carry out numerous tests on models every day in order to check that products are working and performing properly. They put together utilization protocols and professional tips in order to cater to the needs of even the most demanding clients. 

In addition, prompt responses to market demands, safety for end consumers and professional training in its in-house Academies help to keep up the high standards offered by Pettenon Cosmetics to both the professionals who use its products in their salons every day, the designers who make the most of them in the creative hair styles flaunted in international fashion shows and mass market. 


Centric Software (  

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offerhighly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence™, powered by StyleSage™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe®Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.    

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.   

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.   

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. In the US and other countries. All third-party trademarks are trademarks of their respective owners.  

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