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April 25th, 2016

Wolf Lingerie chooses Centric Product Lifecycle Management

LOS GATOS, California, April, 26, 2016 – Wolf Lingerie Group, French lingerie market leaders with flagship brands such as Sans Complexe, Rosy and Billet Doux, chose Centric 8 PLM to boost its product development process.

Founded in 1947, in Strasbourg, France, Wolf Lingerie Group, creates, manufactures and distributes lingerie for their own brands as well as for other brands and retailers. For the past 70 years, Wolf has made its mark in the lingerie world by offering innovative collections with styles and shapes adapted to different body types. All of the Group’s design and development activities are based in France.

As Roland Neyton, Supply Chain Director at Wolf Lingerie explains, “We need to strengthen collaboration and bring our design, marketing, costing, buying and production teams together to reinforce collaboration and develop synergies.“

This harmonization initiative also will also extend to the supply chain; Wolf has been manufacturing in China for about 30 years and has developed an extensive network of manufacturing partners and teams in the region.

“Today, we work a lot with Excel spreadsheets, multiplying the risk of errors and sharing inconsistent information, which is a real waste of time for the different teams involved in the product development process. We want to break down the silos between our departments to work better together and I believe Centric 8 PLM will help us,“ Neyton affirms.

Centric 8 PLM’s ease of use and Agile Deployment℠ methodology convinced Wolf Lingerie’s teams. “We want to have an easy-to-handle solution that will enable rapid results. Centric’s agile methodology met our expectations in terms of reactivity and return on investment.“

The responsiveness of Centric’s consultants was a key differentiator throughout the selection process. “We really appreciated the number of consultants made available to support us and make this project a success.“

Meeting other Centric customers also helped convince Wolf Lingerie. “Having the opportunity to exchange with other Centric customers really made a difference. They all confirmed Centric’s technical skills and industry knowledge as well as the Centric teams’ availability and the will to make things move forward.“

Creative, marketing, buying, costing and production teams at Wolf Lingerie in France and in China will use the entire Centric 8 PLM suite including mobile apps for PLM.  “Centric is a modern, cutting edge company which offers innovative solutions that correspond to our will to innovate,“ insists Neyton.

With Centric 8 PLM, Wolf Lingerie will improve collaboration throughout the supply chain and simplify internal and external processes in line with best practices. “Centric 8 PLM will allow us to be more accurate, efficient and reliable in order to optimize our processes and remain competitive.“

“We are very happy to partner with Wolf Lingerie. Centric 8 PLM will enable this major lingerie partner to continue to innovate, anticipate and to live up to consumer expectations,“ ends Chris Groves, CEO of Centric Software.


Wolf Lingerie

Founded in 1947, in Strasbourg, France, Wolf Lingerie Group, creates, manufactures and distributes lingerie, mainly under its own brands SANS COMPLEXE, BILLET DOUX, ROSY Paris, PLAYBOY lingerie and PLAYBOY Men Underwear,  but also for other major retailers and prestigious international brands. All activities are managed from France, where all products are designed. The Group manages all of its key processes, from creation to distribution, including production and logistics. Wolf has been manufacturing in China for about 30 years and has developed an extensive network of manufacturing partners and teams in the region.


Centric Software, Inc. (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric Small Business packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric to its Top 100 Global list in 2013 and 2015.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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