CAMPBELL, Calif., July 26, 2016 – La Perla, the leading lingerie and beachwear brand synonymous with “Made in Italy”, has selected Centric Software to help streamline its product development process and reinforce its market leadership. La Perla is Centric’s 16th customer in Italy.
Founded in 1954 by corset-maker Ada Masotti, La Perla is a brand famous for its unique lingerie collections. Today, the company counts over 215 boutiques worldwide. La Perla offers a wide array of creations that range from lingerie to nightwear, from beachwear to accessories. In January 2015 in Paris, La Perla presented the first ever La Perla Atelier Collection during Haute Couture Fashion Week.
In 2013 La Perla was acquired by Silvio Scaglia, a fashion entrepreneur. Under his ownership, the company is undergoing a complete transformation process, supported by an ambitious re-launch plan. Their strategy aims to build upon and expand their heritage luxury positioning. Part of their strategy is to renew all La Perla’s main IT systems, including PLM.
La Perla sought a PLM provider to reduce time to market by streamlining product development activities. “Our product development process was long and time consuming,” explains Miriam Gallio COO of La Perla Group. “We want to leverage our ability to develop trend-right products and improve assortment plans by connecting merchandising, design and product development teams.”
La Perla will use the full Centric 8 PLM suite including Centric’s mobile apps to streamline operations and reduce time to market. “Centric 8 PLM and their mobile apps offer flexibility and deep process coverage which will allow us to improve our complex product development processes to bring our products to the market faster.”
Further to reducing time to market while preserving their distinctive product quality, La Perla aims to strengthen their leading position in the luxury industry. “We were impressed by Centric’s customer references, especially in the lingerie and luxury market. Thanks to their extensive knowledge of the industry, Centric will support our overall strategy to drive growth and profitability,” Gallio continues.
“La Perla is the perfect combination of tradition and innovation. Centric 8 PLM will support this top lingerie brand to expand their long-standing market leadership,” says Chris Groves, President and CEO of Centric Software.
La Perla (www.laperla.com)
Founded in 1954 by the talented corset maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisan heritage, knowledge of the female body, a blend of innovation and tradition and a strong Italian identity are the founding values of the La Perla universe. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world’s largest model management network, operating under the brands Elite, Women and The Society. La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company offers collections of lingerie, sleepwear, beachwear, loungewear and accessories for women and men who aim to express their style with ease and sophistication.
Centric Software, Inc. (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for emerging businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric to its Top 100 Global list in 2013 and 2015.
Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.