CAMPBELL, California, January 19, 2017 – Bettina, a luxury knitwear expert, has selected Centric’s Product Lifecycle Management (PLM) solution to optimize collection creation, development and production. Centric Software is the leading Product Lifecycle Management (PLM) solution for fashion, retail, luxury, outdoor and consumer goods companies.
Bettina was named after the famous model Bettina Graziani. Graziani founded the company in 1954 and designed the first two collections during the Gold Age of Haute Couture. While still preserving their traditional roots and culture, the company expanded its activity over the years and now develops knitwear collections for renowned French Haute Couture houses.
In order to support their collection creation and development process, Bettina began a comprehensive PLM selection search, employing the services of an independent advisor, Monaco Informatique Service, in order to select the best possible partner.
“We wanted a single, reliable and sustainable tool,” explains Philippe Prud’homme, Bettina CEO. “But most importantly, we wanted to find a partner that would really understand our traditional way of working and would offer a solution adapted to a changing marketplace.”
Following an exhaustive search, Centric PLM was selected on the strength of its flexibility, configurability and functionality.
“Centric PLM solution spans the entire product lifecycle and is the only PLM company that provides such innovative and flexible solutions, without needing any specific development. This not only reduces costs but also speeds up deployment and allows for the fast training of our teams,” continued Prud’homme.
Centric PLM will also enhance communication between Bettina’s teams and suppliers. “With Centric PLM, all product information is gathered in the same place which will enable our teams to access reliable information, a single version of the truth which will ultimately help to boost productivity,” said Prud’homme.
“Bettina is the unique combination of traditional craftsmanship and innovation. We are very proud of this new partnership and the role we will play in helping Bettina create beautiful products while digitally transforming their design, development and production process,” Chris Groves, Centric Software CEO.
Bettina, a knitwear company for luxury products in fine gauges was founded in 1954, under the sun of the Mediterranean in a small but well known principality. In the beginning of the 80’s, the company started to develop and produce a knitwear collection for Haute Couture renowned names, while continuing to develop its own line, before deciding to dedicate its savoir-faire to its customers. Today, Bettina is a major actor in the luxury and knitwear industry thanks to the company’s relentless pursuit of innovation and its traditional savoir-faire.
Centric Software, Inc. (www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury, outdoor, and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.
Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.
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