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February 10th, 2020

Camaïeu Transforms Data Processes and Empowers Collaboration with Centric PLM™

CAMPBELL, Calif., February 11, 2020 – Centric Software® is delighted to announce the release of a success story video about its customer, Camaïeu.

Camaïeu is every French woman’s favorite brand. A Ready to Wear label that knows what women want and has accompanied them since 1984. Camaïeu makes women’s lives easier, enabling them to express their style through simplicity, all at an attractive price.

Now, with the introduction of Centric Fashion PLM, Camaïeu has seen impressive user adoption across all teams, with a streamlined data processes and a single source of truth for product data, making it easy for collaboration between departments such as such as IT and Pattern Making.

“I am extremely proud that Centric PLM has managed to bring the Product and IT teams closer together, and that Centric is able to adapt our tools as closely as possible to our objectives.” PMO Product application at Camaïeu, Sandrine Guichard, concludes.

How did Camaïeu leverage a flexible and agile business model with Centric PLM?

Watch the Video

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Camaïeu (

Founded more than 30 years ago, Camaïeu is the leading and essential brand of women’s Ready to Wear clothing in France and is supported by a large network of stores in France and in Europe. Camaïeu was recognized as the Best French Store Chain of the Year 2019-2020 in the Women’s Fashion category (Procos Trophy – Best Store Chain).

Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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