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December 17th, 2018

Adolfo Dominguez Innovates with Centric Software

CAMPBELL, Calif., 18 December, 2018 – Adolfo Dominguez, the Spanish fashion brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Named after its founder Adolfo Domínguez Fernández, the company is known for its innovation in fashion. The brand broke conventions in the 1980s with the slogan ‘the wrinkle is beautiful’, transforming the aesthetics of Spanish dress. Offering refined yet casual apparel in stores in Spain and beyond as well as online, Adolfo Dominguez designs, produces and distributes prêt-à-porter clothing and accessories for men and women as well as lines of eyewear and perfumes produced and distributed under license. In 2014, Adolfo Domínguez Fernández won Spain’s National Designer Prize.

“We are renewing our production process and within this renewal we want to be able to review the way in which we develop and distribute products, optimizing each step of the way,” explains Angela García de la Lastra, Product Director at Adolfo Dominguez. “The fundamental reason for implementing PLM is to have a single tool that will fully handle our operations, allowing us to leverage knowledge at both a macro and micro level and also to have control at all times.”

Following a competitive selection process, Adolfo Dominguez chose Centric Software as a PLM partner.

As de la Lastra says, “We opted for Centric because of the confidence they gave us as fashion PLM specialists. Centric’s connection with our reality is guaranteed. We did not want to develop our own system that was just limited to our current needs – we wanted a platform based on the best practices of the sector that will grow with us in the future.”

“We wanted our solution to be as intuitive as possible, an integrated and friendly environment both in configuration and in everyday use,” she continues. “Centric was the clear winner in that regard.”

“This project will help us to improve all our processes and eliminateunnecessary and duplicated tasks – in short, to be more efficient and impactful. The first step will be to analyze and synthesize each part of our operations so we can gain greater efficiency in terms of time and resources. When we have satisfactorily achieved the first stage of PLM implementation, we’ll continue to add modules that support different aspects of our work. This is just the beginning.”

“We are very happy to welcome our latest partner in Spain, Adolfo Dominguez,” says Chris Groves, President and CEO of Centric Software. “Adolfo Dominguez and Centric are both known for groundbreaking innovations.  We are proud to partner with them using digital transformation initiatives to streamline operations and drive growth.”

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Adolfo Dominguez (www.adolfodominguez.com)

The Adolfo Domínguez group has 470 points of sale in 30 countries around the world. The author fashion firm billed 113.7 million euros in the last full year 2017/2018.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Global Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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