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Phone: +1 408 574 7802
Fax: 1 408 377 3002

HAWA x Centric: Using Technology to Elevate Your Furniture Business

Online | October 21, Vietnamese 10.00 a.m. Vietnam Time

This event was held in Vietnamese.

For a long time, furniture has relied heavily on manual processes, but today’s increase in demand, e-commerce, sustainability and need for cost control leave no option but to digitalize. For furniture companies, this means integrating the workflow from the e-commerce website through production in order to shorten delivery time, minimize errors, enhance quality, and increase margins.

With the rise of customization, furniture manufacturers also need to make sure they have the right tools to manage all configurations to produce made-to-order pieces without error.

How can furniture manufacturers ensure they don’t get left behind? What’s the best way to tap into more markets or move from OEM and ODM to secure the margin, when the world is still experiencing the effects of the pandemic?

In this webinar co-hosted by HAWA (Handicraft and Wood Industry Association) and Centric Software you will find out what market trends are worth adopting and how technology plays a vital part in the future of the furniture industry. 


  • Trends including sustainability, localization of materials, focus on ODM, made-to-order products
  • The role and benefits of Product Lifecycle Management (PLM) for OEM and ODM spanning from design and sourcing to collaboration with vendors
  • A case study from furniture company Four Hands
  • A live demo of Centric PLM and Q&A session

Uniquely suited to the varied demands and pressures of home décor, Centric PLM has been selected by businesses producing everything from gifts to photo frames to furniture, including Four Hands, Auchan, Woolworths, Big Lots, Tory Burch, 4murs, Uniek, Cofel, Visionnaire, Mud Pie, Arden, Demdaco, InterDesign, Your Moon, Boll & Branch, Soft Surroundings, Ernsting Family and more.



Nguyen Chanh Phuong

Vice President of the Handicraft and Wood Industry Association (HAWA)

Alex Luu

Senior Sales Manager at Centric Software

Phuong Nguyen

Pre-sales Consultant at Centric Software