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Merrell Chooses to Accelerate Innovation and Enhance Collaboration with Centric Software

Discover how Charlie Hall, Product Operations Director at Merrell, revolutionized their business processes with Centric Software®. From managing complex global operations to enhancing product development, learn how intuitive technology and strategic insights took Merrell to new heights, streamlining operations and improving market responsiveness.



  • Handling complex global business and diverse business models
  • Utilizing different systems for 11 brands, complicating consistency
  • Existing systems lacked flexibility for adaptation to market changes
  • Needing an intuitive platform that supports easy adoption across teams
  • Spending excessive time on manual operations such as asset downloads and presentations


  • Improved user experience with an intuitive and easy-to-use platform
  • Streamlined global operations by integrating a unified platform across all brands
  • Enhanced efficiency with centralized data management and reduced manual tasks
  • Improved market responsiveness through better insights and quicker decision-making
  • Increased configurability of systems, allowing for rapid adaptation to business needs
  • Enhanced integration with other tools, promoting better communication and coordination

Discover how to accelerate innovation and business growth in your outdoor or sports business now. Learn how in just 60 minutes.

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