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ABOUT YOU Ramps up Planning in Digital Fashion with Centric Planning

ABOUT YOU is a digital shopping destination that has upward of 2,000 brands. The vision is a personalized experience on one’s phone, to match a real-life fashion shopping trip.

“ We wanted a solution where we could right from the start focus on what the team do best and that is planning." …"we are able now to synchronize bottom up and top-down planning processes and everything is linked together... ” — Martin Walter, Head of Merchandise Planning at About You


  • Rapid growth
  • Manual data entry
  • Increasing number of users and complex process steps
  • Difficult to prepare and analyze KPIs


  • Synchronized planning from bottom up and top down
  • Time spent consolidating data in Excel for each department is eliminated
  • KPIs easily pulled from reports
  • Focus on value-added tasks

Watch the 3-minute video


ABOUT YOU is a digital shopping destination where people can discover fashions from a 2,000+ brand range. It is one of the fastest growing e-Commerce companies in Europe based in Hamburg, Germany.

This innovative company set out to digitalize the classic shopping experience on a smartphone. Boasting 1000+ passionate employees from 77 countries with sales in 25 markets topping €1,17bn in the fiscal year 2020/21, ABOUT YOU is now one of the largest fashion e-tailers in Germany.

The complexity due to sheer number and categories of the fashions that ABOUT YOU offers, requires careful and data-driven planning. Martin Walter, Head of Merchandise Planning at ABOUT YOU says, “We were searching for a smarter solution where everything was connected right up from the start and that could include BI data to avoid us [having] to enter the data manually, spending too much time.”

Hear straight-up how ABOUT YOU uses end-to-end planning tool Centric Planning™ to drive efficiency into their workflows. Watch the 3-minute video above!

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