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2023 Occasionwear Pricing Insights Report

Occasions drive formalwear purchases and with the right insights, you can leverage this demand and remain competitive.


Identify trends from materials to colors rising in popularity and online searches

Assess discount penetration vs original price along with sold out-rates

Optimize assortments to meet the needs of consumers shopping for special occasions

Occasionwear is a special segment of fashion retail which demands a unique approach to product development, pricing and discounting. Consumers have not wavered in their demand for such special pieces. However, these purchases carry a bigger price tag and are less frequent than casualwear. Which means fewer opportunities to capture a buyer, making the need for flawless pricing and promotion even more essential.

Take a deep dive into the historic average original prices and historic sold-out rates for both men’s and women’s formalwear. Learn which wedding dress search term is blowing up, what other occasions consumers are buying dresses for and what menswear items and colors are gaining momentum (and which have run out of steam). Dig deep into understanding the design details of items and gain a snapshot of popular brands within this space.

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