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Improving the Ordinary with Duluth Trading and PLM

What do you do when your legacy processes start fraying at the seams?

Duluth Trading Co. is known for rugged clothing and products that hold up under pressure, Duluth Trading Company needed to modernize their product development and turned to Centric PLM™.

Join AAFA, Brigid Gibson, Product Continuity Manager at Duluth Trading Company and Centric Software® technology experts for a discussion of how the company harnessed innovative product lifecycle management (PLM) to move past spreadsheets, manual data entry and time-consuming file sharing.

Get ‘behind the scenes’ details of their digital transformation and how the robust, intuitive tools of Centric PLM™ enabled Duluth to:

✅ Eliminate spreadsheets
✅ Increase data accuracy
✅ Gain real-time data visibility
✅ Streamline processes from ideation to sourcing to market delivery


Seeing is believing!
Contact Centric Software for a demo of Centric PLM ✓Enable remote collaboration ✓Increase speed to market ✓Increase transparency across your product development processes with a single source of the truth.