Outward Hound

Outward Hound Sets Centric PLM as Digital Foundation to Underpin Expansion


20% time saved in product development

8X number of SKUs

12 spreadsheets replaced for costing alone


Outward Hound has grown rapidly, and following a series of brand acquisitions, has a vision of becoming the leader of the dog and cat supplies world. In this exciting phase of growth and expansion, Outward Hound began looking for a PLM system to centralize data and create efficient, scalable processes to reduce time to market.

Centric PLM was a ‘no-brainer’ for Outward Hound, who thought Centric PLM was by far the most user-friendly solution they considered. Outward Hound noted that Centric invests a lot back into the solution to make sure the system is up-to-date and that Centric has a finger on the pulse of the consumer goods industry as well as the latest PLM technology.

Since implementing Centric PLM, Outward Hound has noticed dramatic improvements in communication and data consistency. The company’s number of SKUs has multiplied by eight, and PLM users tripled in two years. Connecting suppliers was a priority, enabling Outward Hound to improve efficiency and share workloads. Outward Hound has experienced 20% time savings in product development and now has a single source of up-to-date product data for everyone who needs it.

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Company Bio

Outward Hound, a pet products company based in Denver, Colorado creates award winning and fun toys, games, treats and gear for cats and dogs. The company was founded in 1998 by Kyle Hansen, when he and his wife Jennifer realized that it was difficult to find good-quality toys and accessories for dogs in pet shops.


Pet Supplies



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